One well-known marketing principle is that you need, on average, 7 marketing touches before your marketing gets through to someone. That means it takes minimally 7 marketing touches to produce a sale.
I believe this is true today more than ever.
In fact, with how flooded our lives have become with marketing and advertising hitting us from all directions, we probably need much more than 7 touches.
Why? Because with so much information coming at us we’ve learned to block most of it out.
Even if we see an ad, and have interest in what is being offered, we usually will forget about it unless we act on it right away.
The problem is that nowadays we’re all much less trusting of people, businesses, and organizations. We’ve been burned too many times by false promises to believe everyone.
This keeps us from acting on things right away, because we don’t want to look stupid.
We want to wait and find out more about this thing, person, or service. We want to make sure we don’t move too quickly and look stupid.
That’s why multiple marketing touches are needed today. But the question is: how does a business do that nowadays – without looking pushy and without being drowned out from all the other marketing noise?
Content marketing is the perfect way to create these touches. Why?
Listen to the audio and you’ll learn:
- 3 lessons about the effectiveness of content marketing to produce marketing touches that I discovered while reading the book “Moonwalking with Einstein: The Art and Science of Remembering Everything.” by Joshua Foer.
- How content marketing uses gains attention and focus to amplify our marketing touches.
- 3 forms of powerful content marketing