Podcast: How To Use Content Marketing To Apply The “7 Marketing Touches” Principle

Posted by on January 7, 2012

One well-known marketing principle is that you need, on average, 7 marketing touches before your marketing gets through to someone.  That means it takes minimally 7 marketing touches to produce a sale.

I believe this is true today more than ever.

In fact, with how flooded our lives have become with marketing and advertising hitting us from all directions, we probably need much more than 7 touches.

Why?  Because with so much information coming at us we’ve learned to block most of it out.

Even if we see an ad, and have interest in what is being offered, we usually will forget about it unless we act on it right away.

The problem is that nowadays we’re all much less trusting of people, businesses, and organizations.  We’ve been burned too many times by false promises to believe everyone.

This keeps us from acting on things right away, because we don’t want to look stupid.

We want to wait and find out more about this thing, person, or service.  We want to make sure we don’t move too quickly and look stupid.

That’s why multiple marketing touches are needed today.  But the question is: how does a business do that nowadays – without looking pushy and without being drowned out from all the other marketing noise?

Content marketing is the perfect way to create these touches.  Why?

Listen to the audio and you’ll learn:

Wordle: 3 Forms Of Powerful Content Marketing


Click below to listen now:
My other posts referred to in this podcast Christmas Songs And The Surprise Content Marketing Lessons& “How Walt Disney Used Content Marketing To Launch And Finance Disneyland“.
Image by ToastyKen.

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[author] [author_image timthumb=’on’]http://recessionsolution.com/wp-content/uploads/2011/12/photo1.jpg[/author_image] [author_info]Scott Aughtmon is a “business recession solution expert“, a “content creation expert” , and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline).
You can read some of his content marketing articles for “Content Marketing Institute” here.
He’s the author of two e-books called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them toreveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession.  Read more of Scott’s insights on his blog. Follow Scott on Twitter @rampbusinesses or on Google Plus at +scott aughtmon+content creation methods, or +recessionsolution.com [/author_info] [/author]

Scott Aughtmon
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave.

I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.

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