Content Marketing Isn’t About Manipulation. It’s About Serving People.


You might not realize this, but…

George Washington Carver was not just an amazing inventor.  He was a content marketer.

What am I talking about?

I discovered that he used “content marketing” (what I’d also call “educational marketing”) to help revive the south.

How did he do this?

He started a “School on Wheels,” and went out to farms so he could teach farmers how to revive soil by planting peanuts and sweet potatoes.

Not only did he do that, but after teaching them, he went to his lab to create markets for these plants and ended up inventing 300 uses for the peanut and 118 uses for the sweet potato.

You see, Carver used content marketing (teaching/speaking) to not only revived the soil, but also revive the economy as well.

This teaches us something important that we all need to understand.

Content marketing isn’t about manipulating people or tricking them into buying your product or service.  It’s about helping people.

If you have a solution to their problems, if you have an answer to their unanswered questions, if you have a way to genuinely make their lives better, it’s your duty to reach them.

Not just so that you can make a sale or receive income, but so they can be helped.

Content marketing allows you to do this by being able to educate people and build relationship with them, so they can see working with you (or purchasing your product or service) as a natural fore-drawn conclusion. 

That’s what content marketing is really about… or at least should be.

It reminds me of this well-known quote from Zig Ziglar, “You can have everything you want in life, if you help enough other people get what they want” 

So along with all of the other important ingredients for creating effective content marketing let me add this missing ingredient… sincerity.

Adding that unwritten and unseen ingredient could change others’  lives and yours in the process.

Now go and serve people with your content.


You don’t want to miss updates or special content from me, right? 

[author] [author_image timthumb=’on’][/author_image] [author_info]Scott Aughtmon is a “business recession solution expert“, a “content creation expert” , and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline).
You can read some of his content marketing articles for “Content Marketing Institute” here.
He’s the author of two e-books called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them toreveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession.  Read more of Scott’s insights on his blog. Follow Scott on Twitter @rampbusinesses or on Google Plus at +scott aughtmon+content creation methods, or [/author_info] [/author]

Scott Aughtmon
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave.

I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.

===> If you would like to see ways that we could work together, then please click here to learn more.

NEW BOOK: 51 Content Marketing Hacks


Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On