Here are some of the thought rollings around in my head today:
Ted Dekker’s Content Marketing Lesson
Click image above to learn about Ted Dekker’s upcoming book “Identity”
I just came across this when a friend shared this on Facebook and I had to share it.
Best-selling author Ted Dekker is giving away one of his new books on December 28, 2012.
Here is his message on Facebook…
“Everyone in publishing is asking me—and I mean EVERYONE—why I’m giving away Identity, book one of Eyes Wide Open, for free.
It’s simple: This is the beginning of a mind-blowing new journey with me (literally) and I want you to take the whole ride, so I give you Identity, the first of four shorter books, for free. Can’t get more fair than that, right? No one does this, but why not? I’ve never stayed in the box.
Check it out; see for yourself. Sign up today… two weeks to go! Sign up at http://bit.ly/TVmz6m now…”
Do you see what he’s doing?
He’s doing a brilliant content marketing move.
He’s giving away the first of four short books in a series for free. Why?
My guess is this:
1. He knows that if you get hooked on the first story you will buy the other three stories. By giving away one for free it helps “guarantee” sales of the other three.
2. He knows how powerful it is as an author, musician, or any other type of content creator to create an email contact list of people who are interested in what you offer. He can not only offer the other three stories in this “Eyes Wide Open” series, but he can offer future series to this same list!
Lessons From Ted Dekker:
1. You must do everything you can to create a “contact list” of prospects and especially customers. That will be your real asset, even more than having a publisher or anything else.
2. Giving away a “sample” of what you have to offer is always a good idea. Whenever you are selling something do whatever you can to find a way to give people a taste. It always helps to encourage sales.
Content Marketing Lessons From Great Comedians
Do you ever sit around wondering, “How am I ever going to keep coming up with new ideas for my content?“
If you do, don’t feel bad. Everyone has those thoughts – especially when they’re just starting out.
I have a way that can help you solve that problem.
It’s a lesson from great comedians.
Check out this post I wrote for Writtent.com called, “Content Marketing Secrets From Great Comedians.”
21 Types Of Content We Crave” Webinar Now In Audio
After releasing the screen-video recording of my “21 Types Of Content We Crave” webinar, I had someone ask me if there was an audio version.
I thought about it and I realized it might be helpful to have an audio version, so I created it and added it to the current download area.
That means when you purchase the screen-video recording, you will now also get the audio recording (plus the .PDF version of the webinar slides) all for $99.
But, I also decided to just offer the audio by itself (with the .PDF version of the webinar slides) for a cheaper price for anyone who was looking for a lower price option.
It’s only $79.
If you’re interested in either option, then go here and scroll down to the purchase area to choose the option you would like.
Thanks.
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
===> If you would like to see ways that we could work together, then please click here to learn more.
