Content Marketers: The True Art Of Memory Is Attention

Content Marketing Must Be Memorable













You create content, because you want it be consumed, right?

You want it to help others and to influence people, right?


Well, consider these two quotes before you sit down to create your next piece of content…

“The true art of memory is the art of attention.”

Samuel Johnson – English Poet, Critic and Writer. 1709-1784

Physician to patient: “If I’ve told you once, I’ve told you a hundred times–I do not treat amnesia cases!”


The Reluctant Confession

If we are going to succeed with content marketing, then we have to admit how the two above truths apply to our world today:

1. It is becoming more and more difficult to get people’s attention.

2. People have so much going on and so much information coming at them that they are forgetting much of it – even the things they want to remember!


That means that your content and/or your business is being continually ignored and forgotten.

I’ve been thinking more and more about the fact: being successful today is all about being paid attention to and being memorable.


My personal strategy this year is going to hinge on the concepts I wrote about in this post over at

Unforgettable: Content Marketing and the Reason Your Success Hinges on Being Remembered

What are you going to do about this fact?


Photo by michi003


If you want to learn how to create unforgettable content,
so you can stand out in your prospects’ and customers’ minds,
then consider this resource…

 “21 Types Of Content We Crave” Webinar:
Why Boring Isn’t Memorable And What You Must Do About It

Scott Aughtmon
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave.

I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.

===> If you would like to see ways that we could work together, then please click here to learn more.

NEW BOOK: 51 Content Marketing Hacks


Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On