You create content, because you want it be consumed, right?
You want it to help others and to influence people, right?
Well, consider these two quotes before you sit down to create your next piece of content…
“The true art of memory is the art of attention.”
Samuel Johnson – English Poet, Critic and Writer. 1709-1784
Physician to patient: “If I’ve told you once, I’ve told you a hundred times–I do not treat amnesia cases!”
The Reluctant Confession
If we are going to succeed with content marketing, then we have to admit how the two above truths apply to our world today:
1. It is becoming more and more difficult to get people’s attention.
2. People have so much going on and so much information coming at them that they are forgetting much of it – even the things they want to remember!
That means that your content and/or your business is being continually ignored and forgotten.
I’ve been thinking more and more about the fact: being successful today is all about being paid attention to and being memorable.
My personal strategy this year is going to hinge on the concepts I wrote about in this post over at Writtent.com..
What are you going to do about this fact?
Photo by michi003
If you want to learn how to create unforgettable content,
so you can stand out in your prospects’ and customers’ minds,
then consider this resource…