Dale Carnegie’s Words of Wisdom
Dale Carnegie once revealed something very powerful about human nature.
He said, “People are not interested in you. They are not interested in me. They are interested in themselves – morning, noon and after dinner.”
Later he said, “Why should people be interested in you unless you are first interested in them?”
The Researcher Who Was an Amazing Conversationalist
He goes on to tell a surprising story to prove his point.
The story is about a researcher on coast to coast airplane flight.
On the flight the researcher only asked his seatmate questions.
The researcher never talked about himself – except to give his name.
When each person the researcher was talking to got off the plane, they found out they were a part of an experiment.
They were asked what they thought about the researcher and they all said they thought he was a really good conversationalist!
All he did was ask questions and let THEM talk!
That made him a good conversationalist!
Winston Churchill on How to Make a Life
I think one of the unspoken reasons that Christmas is loved by so many people is not because it’s a time of the year to get a lot of presents.
I think it’s so popular because it’s the time of the year when we all tend to focus more on others instead of ourselves.
Winston Churchill once said, “We make a living by what we get. We make a life by what we give.”
If that is true, then this is the time of year when many of us really live because we really give.
The Type of Content Worth Creating
What content is worth creating?
- It can be many things, but one thing it IS NOT is: content that is about you, your product, service or business.
- It can be many things, but one of the things that is “guaranteed” to be something worth creating content about is: your customer and their needs and desires.
This video below reveals a company that understands these two powerful things…
What Powerful Content Marketing and Christmas Have in Common
The video above has now been viewed over 32 MILLION TIMES!
Everyone is talking about WestJet because of this video.
Why?
It’s because they FIRST did something worth creating content about and then they created a powerful video.
It wasn’t powerful because it focused on their airline or services.
It was powerful because it was focused on their customers and making their day.
That is what the “Christmas spirit” is about and that is what powerful content marketing is about.
To all of you who celebrate Christmas, I want to wish you a very merry Christmas!
Photo by mysza831
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
===> If you would like to see ways that we could work together, then please click here to learn more.
