I am away on vacation, so I don’t have a new post for this site, but I have two new posts this week on two sites I did guest posts for.
You can check them out below…
In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines – MarketingInsiderGroup.com
The Marketing Legend Who Was Behind the Success of “How to Win Friends…”
You might not have heard of him, but Victor O. Schwab is considered to be one of the top copywriters of all time. He was a marketing master.
Many people don’t know it, but he was the copywriter who helped Dale Carnegie’s How to Win Friends and Influence People become a best-seller.
He was also the man behind the ads for the famous body-builder Charles Atlas.
And he was a copywriting pioneer. He would use coded coupon ads to test and track ads. (The codes enabled him to be able to track which ads the coupon came from, which headlines, appeal, etc. was used in that ad, etc.)
Can you imagine what it would be like to sit down with him and learn some of his hard-earned secrets?
Well, the good news is that we can. Because he revealed some of his marketing secrets in a most unlikely place: in an ad itself.
The One Solution That Solves Three Problems That All Businesses Have – UC Berkeley Extension Blog
The February 1966 issue of Popular Mechanics told an interesting story: For more than 20 years, Professor Edwin R. Keedy of the University of Pennsylvania Law School used to start his first class by putting two figures on the blackboard: 4 2.
Then he’d ask the class, “What’s the solution?”
Enviably, one of the students would call out, “Six.”
Another would say, “Two.”
Then several other students, after seeing the other answers were incorrect, would finally shout out “Eight!”
But again, the teacher would shake his head, and respond, “No.”
That’s when Professor Keedy would point out their collective error and reveal the lesson he was trying to teach his class…