"Scott Aughtmon has compiled just the right advice for just the right people and at just the right time. Surviving and prospering during a recession will never be a piece of cake. But it will be a whole lot easier if you've read the wise counsel in Scott's book. I recommend it to the skies, recession or no recession."

Testimonial about "How Your Business Can Survive & Prosper In A Recession" Vol. #1 - Jay Conrad Levinson Best-selling author, "Guerrilla Marketing" series of books

Want To Learn How To Boost Your Content? Sign-Up For A Preview Of My Upcoming “Content Boosters” Online Course

Posted by on Jan 18, 2012 in Business Tips | 0 comments

Want To Learn How To Create Better Content?

Welcome.  I have 21 years of experience in creating content on a regular basis, so I know it’s much easier for me to create content than it is for you.  I realize that I know methods that you don’t.  I know techniques for how to present my content that you don’t know.

Because of that fact, I want to teach you what I know.  That way you can have a head start on creating compelling, engaging content.

If you are interested in this, I’d like to send you some free lessons, which are excerpts from my upcoming e-course.

These free lessons will teach you:

  • 4 little-known “contact points” to use in your introductions
  • How to judge the results of your content with the “Change The World” Acid Test
  • Lessons from the world’s greatest story-teller.
  • The lesson Rick Warren learned as a consultant for Dreamworks that can improve your content
  • Using the ingredients of emotion and pathos in your content
  • The power of “cliff hangers” to keep people’s attention
  • Why it’s important to know when to speak to “the Heart” or “the Mind” when creating your content
After you receive those lessons, you can decide if you want to take my online paid course called “Content Boosters: My Personal, Hard-Earned Recipes For Creating Successful Content.”  In this e-course, I’ll share with you what I’ve learned about content creation, over the last 20 years of trial and error.

CLICK HERE TO SIGN-UP FOR MY FREE “CONTENT BOOSTERS” PREVIEW LESSONS.

 

Read my most recent posts below...

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The Day A Young Boy Narrowly Escaped Death: The power of “know, like, trust”

Posted by on Feb 4, 2012 in Business Tips, Content Marketing | 0 comments

Content marketing is a very effective way to harness the power of “know, like, trust.”

Without this power you will have little chance of succeeding in business nowadays.
Have you ever wondered why?  The short story you’re about to hear will reveal why.

The following tale took place a long time ago in a small village in Europe.

Two men were working together to demolish a stone wall.  Their method?  A stick of dynamite.  They had just lit the fuse and hid behind a barrier for protection when the worst possible thing happened.

A little boy, who seemed to appear out of nowhere,  was suddenly standing near the stone wall.

The men were so shocked and horrified that they began screaming at the boy.  “Get out of there, kid!  What are you doing!?!  Run!  Now!!   RUN!!”

But the boy just stood there paralyzed by the screams of the men.

It looked like the situation was going to end tragically.  That is until his mother noticed that the boy was not by her side.

She turned and saw the danger he was in and responded much differently than the men behind the wall.

She knelt down and called out gently to him.  She said, “Come here, son.  Come to Mama.   Come quickly son.”

And the boy ran immediately to his Mom and to safety.

 

What was the difference between the two approaches?

The men were strangers who yelled from a distance.
The mom was a trusted person in whom he had a relationship with.  She approached him calmly, lovingly and at his level.

Old school marketing is like the two men.
Content marketing allows people to know you, like you, and most importantly trust you.

It allows you to stop screaming out commands to far away prospects.
It allows you to kneel down and calmly share knowledge that could help the people you are trying to reach escape the predicament they’re in.

And when you do that people stop feeling paralyzed and move towards you.

 

Related Posts:

Content Marketing And The War Of Attrition (Junta42.com)
Podcast: How To Use Content Marketing To Apply The “7 Marketing Touches” Principle (RecessionSolution.com)
Content Marketing & Successful Salesletters: Their Little-Known Similarity  (RecessionSolution.com)

DON’T FORGET TO CLICK HERE TO SIGN-UP FOR MY “RECESSION SOLUTION BLOG” UPDATE LIST.
You don’t want to miss updates or special content from me, right?  :)

Scott Aughtmon is a “business recession solution expert“, a “content creation expert” , and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline). You can read some of his content marketing articles for “Content Marketing Institute“ here. He’s the author of two e-books called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them toreveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession.  Read more of Scott’s insights on his blog. Follow Scott on Twitter @rampbusinesses or on Google Plus at +scott aughtmon, +content creation methods, or +recessionsolution.com 
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VIDEO – Content Marketers: The Thing You Must “See” To Reach Your Goals

Posted by on Jan 29, 2012 in Content Creation Tips, Content Marketing, Reaching our goals, Video | 0 comments

Do you feel like you’re treading water, but not getting anywhere in reaching your goals for 2012?

If so, I think you’ll like what I have in store for you today.

In this video you’re about to see I will share with you a duel lesson: what you need to see to achieve your goal(s) and how to create content to draw people in.

You’ll learn these things in 2 ways:

1. You’ll learn from the actual content  I share in this video the missing ingredient that keeps you from reaching your goals.  (You’ll learn it from the real-life story of a woman named Florence Chadwick.)

2. You’ll learn from analyzing the structure and techniques I use to present the content of this video to you.  (These are lessons that can apply to content created in text form, audio, or video.)

If you find this video helpful, share it with others.  Thanks!

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Content Marketing Isn’t About Manipulation. It’s About Serving People.

Posted by on Jan 24, 2012 in Business Tips, Content Marketing | 0 comments

 

You might not realize this, but…

George Washington Carver was not just an amazing inventor.  He was a content marketer.

What am I talking about?

I discovered that he used “content marketing” (what I’d also call “educational marketing”) to help revive the south.

How did he do this?

He started a “School on Wheels,” and went out to farms so he could teach farmers how to revive soil by planting peanuts and sweet potatoes.

Not only did he do that, but after teaching them, he went to his lab to create markets for these plants and ended up inventing 300 uses for the peanut and 118 uses for the sweet potato.

You see, Carver used content marketing (teaching/speaking) to not only revived the soil, but also revive the economy as well.

This teaches us something important that we all need to understand.

Content marketing isn’t about manipulating people or tricking them into buying your product or service.  It’s about helping people.

If you have a solution to their problems, if you have an answer to their unanswered questions, if you have a way to genuinely make their lives better, it’s your duty to reach them.

Not just so that you can make a sale or receive income, but so they can be helped.

Content marketing allows you to do this by being able to educate people and build relationship with them, so they can see working with you (or purchasing your product or service) as a natural fore-drawn conclusion. 

That’s what content marketing is really about… or at least should be.

It reminds me of this well-known quote from Zig Ziglar, “You can have everything you want in life, if you help enough other people get what they want” 

So along with all of the other important ingredients for creating effective content marketing let me add this missing ingredient… sincerity.

Adding that unwritten and unseen ingredient could change others’  lives and yours in the process.

Now go and serve people with your content.

 

DON’T FORGET TO CLICK HERE TO SIGN-UP FOR MY “RECESSION SOLUTION BLOG” UPDATE LIST.
You don’t want to miss updates or special content from me, right?  :)

Scott Aughtmon is a “business recession solution expert“, a “content creation expert” , and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline). You can read some of his content marketing articles for “Content Marketing Institute“ here. He’s the author of two e-books called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them toreveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession.  Read more of Scott’s insights on his blog. Follow Scott on Twitter @rampbusinesses or on Google Plus at +scott aughtmon, +content creation methods, or +recessionsolution.com 

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Content Marketers: Think Like Steve Harvey

Posted by on Jan 22, 2012 in Business Tips, Content Marketing | 0 comments

I went to see the movie “Red Tails” last night.  It’s the new movie from Lucas films about the Tuskegee airmen.  I really liked it!

But that’s not what I’m writing you about today.  What I had to tell you about is what I saw while watching the trailers.

It’s a new movie that’s coming out called “Think Like A Man.”

It’s a movie about 4 friends who turn the tables on their women after finding out their ladies have been using Steve Harvey’s book “Act Like a Lady, Think Like a Man” against them.

In case you didn’t know, the book is a real.  (You can see it if you click the link above.)

Can you see why I had to blog about this yet?

Think about it.  They took a real book by Steve Harvey and made a movie about women buying the book and it messing up the lives of men.

What do you think is going to happen to sales of this book when the movie comes out?  They’re going to go up!  Women will buy the book to see more of what his advice really is.  Men will buy the book to see how he’s really busting them.

That’s why I had to blog about this.  This movie is a content marketing vehicle for Steve Harvey’s book.


What can you learn from this and apply to content marketing and to your business?

1. Create content (story) based around your product or service that you can use to promote it.

Your business doesn’t have to be glamorous to pull this off.  Seriously.  It just takes boldness and the ability to see the interesting facts and stories that are already happening in your life and business.

If you don’t believe me, then think about these reality shows as examples: Ace Of Cakes, American Choppers, and the show I blogged about before: “American Pickers.”

Who would’ve thought anyone would care about a baker, a biker or a picker?

If you let the unique aspects of your personality show through and show the way you’re awnry, unusual, or different, then people will be drawn in.  If you use the elements of a good story, you could have a powerful content marketing vehicle.  (Again see my post about American Pickers if you’re curious about what I’m referring to here.)

And here’s an idea about how to do it that comes indirectly from this movie…

2. Tell the stories of your customers and how they’re using your product or service.  Don’t just think inwardly about your own little world.  What about the larger universe of your customers?

That’s what this fictional movie is about right?  In reality you probably have some very interesting customers who have purchased from you.  And I bet they have some interesting stories from their lives.  Stories that could directly or indirectly tie-in with your product or service.  

  • What if you just started asking your customers to submit the story of who they are and how they’ve used your product or service?
  • What if you started to share their stories?  (With their permission of course.  Many would probably be glad to let you do this.  And some would really appreciate the extra exposure for themselves or their business.)

Don’t be frightened by this idea.

How To Apply This
It doesn’t have to be on a large-scale.  You don’t have to create a movie or a TV show as the content marketing vehicle for you or your business (but you could.)

  • It could be just stories (content) that you only share with your prospects.  
  • It could just be on a local scale (maybe your local paper would share the story).  
  • You could just create your own YouTube video series.

Think like Steve Harvey for a little while and see what you come up with.

(NOTE: I ALWAYS use Amazon affiliate links.  I think it’s only fair for them to share a tiny bit of the profit they get from any books they sell from my mentioning them.  If that bothers you, don’t click the link.  Instead look up the book from Amazon directly and get it if you’re interested.  Also, I have NOT read the book.  I haven’t even looked at it.  I am NOT saying all of the content in it is correct, true, or even stuff I’d agree with.)

DON’T FORGET TO CLICK HERE TO SIGN-UP FOR MY “RECESSION SOLUTION BLOG” UPDATE LIST.
You don’t want to miss updates or special content from me, right?  :)

Scott Aughtmon is a “business recession solution expert“, a “content creation expert” , and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline). You can read some of his content marketing articles for “Content Marketing Institute“ here. He’s the author of two e-books called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them toreveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession.  Read more of Scott’s insights on his blog. Follow Scott on Twitter @rampbusinesses or on Google Plus at +scott aughtmon, +content creation methods, or +recessionsolution.com 

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VIDEO: J.J. Abrams Content Creation Formula (Gleaned From His New Show “Alcatraz” on Fox)

Posted by on Jan 18, 2012 in Content Creation Tips, Content Marketing, Video | 0 comments

What you’re about to hear is some of the content creation formula that J.J. Abrams has used to create so many hit TV shows.

I gleaned this formula from watching his new show “Alcatraz” on Fox.

In this video, I reveal how you can use this formula as a content marketer or business owner.

I also share with you a unique way to apply these concepts to blogging.
It’s something that I’ve never heard anyone share before.

Click below and watch it now….

If you like this video, please pass the word on about it to others.  Thanks!

P.S.  And no I’m not angry or trying to kill someone in the video even though it looks like it from the still image above!  :)

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Martin Luther King Jr. & The Funny Exchange At Our Breakfast Table…

Posted by on Jan 16, 2012 in Business Tips | 0 comments

Today I sat down to a really late breakfast of “big rounds” with my 3 boys (a kind of crêpe that my wife’s family makes). I decided to ask them, “Do you know who Martin Luther King Jr. is?”

Addison (5 yr old) said: “He wanted to help black people sit in the front of the bus. He wanted to help them drink from the same water fountains.”

I felt kind of proud of my boys until my middle son answered.

Will (8 yr old): “He was assassinated by Abraham Lincoln.”

———————————————-

By the way, I have a HUGE respect for MLKJ.   He had such a unique way of presenting the truth in a poetic, deep way.

I love this Martin Luther King Jr. quote…

“We are faced with the fact, my friends, that tomorrow is today. Procrastination is still the thief of time. Over the bleached bones and jumbled residues of numerous civilizations are written the pathetic words ‘Too Late’.”  ― Martin Luther King Jr.

Thank you Martin Luther King Jr. for all that you had the courage to stand for.

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