Posts by Scott Aughtmon

I Did All of These Things Right and It Still Didn’t Sell Like I Wanted It To

When I put out my first book “How to Survive and Prosper in a Recession,” I did a lot of things RIGHT: I interviewed 20 top business, sales, and marketing experts (You can see who I interviewed here.) I got really great testimonials about the book (You can see those here.) I even purchased a […]

2 New Blog Posts: Secrets from Marketing Legend & the One Solution Businesses Need

I am away on vacation, so I don’t have a new post for this site, but I have two new posts this week on two sites I did guest posts for. You can check them out below… In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines – The Marketing Legend Who […]

What Content Marketers and Marketers Can Learn from 8 Year Old Boy Who Really Wanted a Cheeseburger

McDonald's Cheeseburger

I came across an amazing story the other day that made me smile. And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers and marketers […]

How Content Marketing Paved the Way for Me to Teach for UC Berkeley Extension This Summer

If You Doubt the Power of Content Marketing, You’ll Want to Hear This Story If you have ever believed that all of the talk about content marketing is “just a bunch of hype,” then you will want to read this post. (If you’ve had to defend content marketing to your peers or boss, then you […]

Obama Reveals Important Content Marketing Lesson from Presidential Elections

Former President Barrack Obama

“The person who can capture and hold attention is the person who can effectively influence human behavior. “Who is a failure in life? Obviously, it is the person without influence; one to whom no one attends: the inventor who can persuade no one of the value of his device; the merchant who cannot attract enough […]

Our Top 10 Content Marketing Posts for 2016

Sorry that things have gone a little quiet around here over the last month or so. I’ve been writing some posts for my other website (, as well juggling a few other things. (I have some exciting things to announce in the new year.) But I’ve shared some really important content marketing lessons that you […]

Content Marketers: This is Your Brain on Stories

brain image when hearing stories

“The brain is a wonderful organ. It starts working the moment you get up in the morning, and does not stop until you get into the office.” – Robert Frost This Is Your Brain on Stories I’ve talked before about the reason why stories are so needed and so powerful when they are used in […]

The Oldest Content Marketing Examples You Probably Haven’t Seen (INFOGRAPHIC)

If you are looking for the oldest content marketing examples, then you’ve come to the right place. I have three examples of content marketing that you probably have never seen or heard of before. But first, you’ve got to hear this story… More Beyond In Valladolid, Spain, stands a monument called “Monumento a Colón” or “Columbus Monument.” […]

How Content Marketing Saved the $10 Bill

How Content Marketing Saved the $10 Bill

Do You Realize How Unique the $10 Bill Is? You’ve probably handled many $10 bills in your life. But I bet that you never realized just how unique the $10 bill actually is. Let me show you why it’s so unique: It is one of only two bills in circulation that features a non-president. (The other person is […]

Jesse James: The Legend That Content Marketing Created

If you’ve followed my writing for even a short period, you probably know that I am always on the search to find old and little-known content marketing examples. As I mentioned in a post I wrote for, called Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania? I point out content marketing examples […]

NEW BOOK: 51 Content Marketing Hacks


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