Posts in category Business Tips

Advice on How Businesses Can Survive Recession

Advice on How Businesses Can Survive Recession

It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper […]

Email Marketing is Back with a Vengeance

Email Marketing is Back with a Vengeance

People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? […]

Have You Checked Out My New Site About Content Marketing and Direct Response Marketing?

Have You Checked Out My New Site About Content Marketing and Direct Response Marketing?

Did you know that I stopped posting blog posts here and have begun sharing posts ona new website of mine? It’s called Direct Response Content Marketing and it’s based on a new form of content that I’ve come up with. Check out my latest post here. Marketers: Never Overlook the Astonishing Power of Repetition The […]

My Secret Project That’s About to Be Revealed…

If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve […]

Christmas Content Marketing Lessons: Did You Know Rudolph Red-Nosed Reindeer Was Content Marketing?

Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to […]

Warner Bros.’ Surprising Content Marketing Strategy to Promote The Lego Movie 2

Warner Bros.’ Bold Content Marketing Move It’s too late now. But if you were lucky enough to hear about it or stumble upon it, you actually experienced Warner Bros. bold content marketing move to promote The Lego Movie 2 – The Second Part. What did they do? To promote the release of The Lego Movie […]

Content Marketing’s Connection with “Small Business Saturday” + 3-Day Sale

  The Little-Known Origin of “Small Business Saturday” Have you heard of “Small Business Saturday”? It’s tomorrow November 24, 2014 If you haven’t heard of it, then let me give you a short explanation… Small Business Saturday is an American shopping holiday that’s held on the Saturday after Thanksgiving. It hasn’t been around very long. […]

Behind the Scenes Video: Content Creation Methods I Used on My Post About Content Marketing’s Secret Role in Creation of Food Network

About a month ago I put up a post called, Content Marketing’s Secret Role in the Creation of Food Network (And the Strategy You Need If Social Media Is Failing You). In it, I revealed a little-known story that reveals how content marketing was secretly involved in the creation of Food Network. If you haven’t read […]

How Josiah Wedgwood Made His Pottery World-Famous and My Marketing Class at UC Berkeley Extension

What You Can Learn From the Way Josiah Wedgwood Made His Pottery World-Famous Josiah Wedgwood is considered by many to be THE person behind the industrialization of the manufacturing of pottery. It is said that he used the scientific advances of his day to create a superior type of pottery. The unique glazes that he came up […]

This Lead Generation Post 24 of Us Contributed to Already Shared 545 Times

This Lead Generation Post 24 of Us Contributed to Already Shared 545 Times

The Curatti Lead Generation Round Up You might want to take a look at this post I was asked to be a part of over at Curatti. It’s a post where 24 of us were asked to share our ideas about lead generation. They asked us two simple things: 1) Frame what you feel is […]

NEW BOOK: 51 Content Marketing Hacks

2016-SBT-Book-NOM2-square-300x50-blue

Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On