Posts in category Content Creation Tips

2 New Blog Posts: Secrets from Marketing Legend & the One Solution Businesses Need

I am away on vacation, so I don’t have a new post for this site, but I have two new posts this week on two sites I did guest posts for. You can check them out below… In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines – MarketingInsiderGroup.com The Marketing Legend Who […]

Obama Reveals Important Content Marketing Lesson from Presidential Elections

Former President Barrack Obama

“The person who can capture and hold attention is the person who can effectively influence human behavior. “Who is a failure in life? Obviously, it is the person without influence; one to whom no one attends: the inventor who can persuade no one of the value of his device; the merchant who cannot attract enough […]

Our Top 10 Content Marketing Posts for 2016

Sorry that things have gone a little quiet around here over the last month or so. I’ve been writing some posts for my other website (BayBusinessHelp.com), as well juggling a few other things. (I have some exciting things to announce in the new year.) But I’ve shared some really important content marketing lessons that you […]

Content Marketers: This is Your Brain on Stories

brain image when hearing stories

“The brain is a wonderful organ. It starts working the moment you get up in the morning, and does not stop until you get into the office.” – Robert Frost This Is Your Brain on Stories I’ve talked before about the reason why stories are so needed and so powerful when they are used in […]

How Content Marketing Saved the $10 Bill

How Content Marketing Saved the $10 Bill

Do You Realize How Unique the $10 Bill Is? You’ve probably handled many $10 bills in your life. But I bet that you never realized just how unique the $10 bill actually is. Let me show you why it’s so unique: It is one of only two bills in circulation that features a non-president. (The other person is […]

Jesse James: The Legend That Content Marketing Created

If you’ve followed my writing for even a short period, you probably know that I am always on the search to find old and little-known content marketing examples. As I mentioned in a post I wrote for MarketingInsiderGroup.com, called Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania? I point out content marketing examples […]

Want Your Content to Be Unique? Focus on “How” More Than “What.”

“There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison — “Originality is nothing but judicious imitation. The most original writers borrowed one from another.” – Voltaire Focus Your Originality on the “How” Many content marketers and content creators stress out about trying to come up with unique content that no […]

The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology

social media shares

“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin  Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while. My assumption is: What if we have it all wrong? What if […]

Visual Proof in Content Marketing: Why You’ve Never Heard of the Real First Person to Fly

Gustave Whitehead first to fly

If I asked you this question: Who was the first person (or people) to ever fly? What would your answer be? You’d probably answer, “The Wright brothers!” And then you’d raise your hand, waiting for me to high-five you and congratulate you on your amazing grasp of historical events. That’s why you’d be surprised if […]

The ABC News Report That Was Secretly Content Marketing

Fit to Fat to Fit

There’s a new show that I’ve been surprised I really like. It’s called Fit to Fat to Fit. The premise of the show is that a trainer GAINS weight in order to then LOSE weight with a client. When the trainer takes on the lifestyle of the client, they don’t just gain weight. It changes his or her emotions and […]

NEW BOOK: 51 Content Marketing Hacks

2016-SBT-Book-NOM2-square-300x50-blue

Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On