Posts in category Content Marketing

5 Ways to Make Your Content Marketing More Memorable and Why the Survival of Your Business Depends on It (VIDEO)

Yesterday, I posted my first video in my series Why Your Content Needs a Boost. (If you missed it, you can watch it below.) Today, I have a second video that I think you’re going to really like… VIDEO #2: “5 Ways to Make Your Content Marketing More Memorable and Why the Survival of Your Business […]

The Main Reason Your Content Is Being Ignored (VIDEO)

Today, I have something a little different for you. Instead of a blog post, I’ve recorded a video for you. This is my first video in a series I am calling Why Your Content Needs a Boost.  This series is a warm up to my Content Boosters course that I am teaching online next Wednesday through Friday, […]

The Ultimate Guide to Infographic Link Building

Some Quick House-Keeping Updates 1) On July 27th, I began a series called Influencer + Content Marketing series. I began that series with a post called “How the Potato Was Made Popular,” in which I showed you how the potato is one of the earliest examples of the combined power of Influencer Marketing and Content Marketing. […]

TV Show “A Different World” Was UNINTENTIONAL Content Marketing for Historically Black Colleges?

A Different World TV Show Was Content Marketing?

I love watching a show on TVOne called Unsung. It’s fun watching it and learning the backstory of a lot of music artists I used to love listening to! Because I like that show so much, I started watching an offshoot of the show called Unsung Hollywood. I recently watched their episode featuring the TV show and […]

“Influencer + Content Marketing” Series: How the Potato Was Made Popular

“Would you like fries with that?” “I am a meat and potatoes type of guy!” “Every single diet I ever fell off of was because of potatoes and gravy of some sort.” – Dolly Parton It might be hard for you to believe, but these sayings about potatoes would have been scandalous and even frightening […]

The Declaration of Independence: An Example of the Power of Words (aka Content)

picture of the Declaration of Independence

Words Have Changed the World Words are powerful. The power of words has saved lives and taken lives. The power of words has created opportunities and shut doors forever on people’s hopes and dreams. The power of words has attracted huge crowds and given leaders unbelievable influence and also stripped leaders of their once powerful […]

2 New Blog Posts: Secrets from Marketing Legend & the One Solution Businesses Need

I am away on vacation, so I don’t have a new post for this site, but I have two new posts this week on two sites I did guest posts for. You can check them out below… In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines – MarketingInsiderGroup.com The Marketing Legend Who […]

What Content Marketers and Marketers Can Learn from 8 Year Old Boy Who Really Wanted a Cheeseburger

McDonald's Cheeseburger

I came across an amazing story the other day that made me smile. And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers and marketers […]

How Content Marketing Paved the Way for Me to Teach for UC Berkeley Extension This Summer

If You Doubt the Power of Content Marketing, You’ll Want to Hear This Story If you have ever believed that all of the talk about content marketing is “just a bunch of hype,” then you will want to read this post. (If you’ve had to defend content marketing to your peers or boss, then you […]

Obama Reveals Important Content Marketing Lesson from Presidential Elections

Former President Barrack Obama

“The person who can capture and hold attention is the person who can effectively influence human behavior. “Who is a failure in life? Obviously, it is the person without influence; one to whom no one attends: the inventor who can persuade no one of the value of his device; the merchant who cannot attract enough […]

NEW BOOK: 51 Content Marketing Hacks

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Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On