Posts in category Content Marketing

What Content Marketers and Marketers Can Learn from 8 Year Old Boy Who Really Wanted a Cheeseburger

McDonald's Cheeseburger

I came across an amazing story the other day that made me smile. And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers and marketers […]

How Content Marketing Paved the Way for Me to Teach for UC Berkeley Extension This Summer

If You Doubt the Power of Content Marketing, You’ll Want to Hear This Story If you have ever believed that all of the talk about content marketing is “just a bunch of hype,” then you will want to read this post. (If you’ve had to defend content marketing to your peers or boss, then you […]

Obama Reveals Important Content Marketing Lesson from Presidential Elections

Former President Barrack Obama

“The person who can capture and hold attention is the person who can effectively influence human behavior. “Who is a failure in life? Obviously, it is the person without influence; one to whom no one attends: the inventor who can persuade no one of the value of his device; the merchant who cannot attract enough […]

Our Top 10 Content Marketing Posts for 2016

Sorry that things have gone a little quiet around here over the last month or so. I’ve been writing some posts for my other website (, as well juggling a few other things. (I have some exciting things to announce in the new year.) But I’ve shared some really important content marketing lessons that you […]

Content Marketers: This is Your Brain on Stories

brain image when hearing stories

“The brain is a wonderful organ. It starts working the moment you get up in the morning, and does not stop until you get into the office.” – Robert Frost This Is Your Brain on Stories I’ve talked before about the reason why stories are so needed and so powerful when they are used in […]

The Oldest Content Marketing Examples You Probably Haven’t Seen (INFOGRAPHIC)

If you are looking for the oldest content marketing examples, then you’ve come to the right place. I have three examples of content marketing that you probably have never seen or heard of before. But first, you’ve got to hear this story… More Beyond In Valladolid, Spain, stands a monument called “Monumento a Colón” or “Columbus Monument.” […]

How Content Marketing Saved the $10 Bill

How Content Marketing Saved the $10 Bill

Do You Realize How Unique the $10 Bill Is? You’ve probably handled many $10 bills in your life. But I bet that you never realized just how unique the $10 bill actually is. Let me show you why it’s so unique: It is one of only two bills in circulation that features a non-president. (The other person is […]

Jesse James: The Legend That Content Marketing Created

If you’ve followed my writing for even a short period, you probably know that I am always on the search to find old and little-known content marketing examples. As I mentioned in a post I wrote for, called Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania? I point out content marketing examples […]

Want Your Content to Be Unique? Focus on “How” More Than “What.”

“There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison — “Originality is nothing but judicious imitation. The most original writers borrowed one from another.” – Voltaire Focus Your Originality on the “How” Many content marketers and content creators stress out about trying to come up with unique content that no […]

What’s New: “51 Content Marketing Hacks” Nominated and Testimonies from “21 Types of Content We Crave” Talk

Hi everyone, I just wanted to give you an update on some things that have been happening around here recently. Testimonials from my Recent “21 Types of Content We Crave” Talk to San Mateo B2B Bloggers Meetup Group On April 13th, I had the privilege to speak to a small group of B2B content marketers […]

NEW BOOK: 51 Content Marketing Hacks


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