Posts in category Content Marketing

7 Ways to Create Boring Content: Lessons from a Boring College Professor

In a Reader’s Digest issue from April 1981, a man named Louis De V. Day, Jr., told an interesting story in an article called Pennomena. The story was about the surprising and funny solution that a group of college students came up with in order to help them get through a boring professor’s lectures. And I […]

The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology

social media shares

“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin  Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while. My assumption is: What if we have it all wrong? What if […]

Visual Proof in Content Marketing: Why You’ve Never Heard of the Real First Person to Fly

Gustave Whitehead first to fly

If I asked you this question: Who was the first person (or people) to ever fly? What would your answer be? You’d probably answer, “The Wright brothers!” And then you’d raise your hand, waiting for me to high-five you and congratulate you on your amazing grasp of historical events. That’s why you’d be surprised if […]

The ABC News Report That Was Secretly Content Marketing

Fit to Fat to Fit

There’s a new show that I’ve been surprised I really like. It’s called Fit to Fat to Fit. The premise of the show is that a trainer GAINS weight in order to then LOSE weight with a client. When the trainer takes on the lifestyle of the client, they don’t just gain weight. It changes his or her emotions and […]

A Content Marketing Lesson from CIA’s Playful Mention of the X-Files

x-files

I admit it. I was a big fan of the original X-Files TV show. I loved the mysterious story lines and how they had a lot of that old school “Twilight Zone” feel and subject matter. I also loved the way they had Agent Mulder and Agent Scully both represent opposite sides of the argument of […]

When the Power of Content Marketing Has DEADLY Results – Literally!

If you are a regular to this site, then you know that I usually show you the power of content marketing to promote great products or services. Well, today is going to be different, very different. I am going to show you that the power of content marketing is so effective that it can successfully […]

1-Year Anniversary of Book “51 Content Marketing Hacks” and Lesson I Learned

I can’t believe it’s been a year since my book came out! I want to share with you about how the book came to be and share with you a lesson I learned in the process that you can use. (I think you’ll be surprised at my old school Bing Crosby reference!) How to Create […]

Our Five Most Popular Content Marketing Posts for 2015

Here are our five most popular content marketing posts for 2015: 1) Popeye And The Impact That Accidental Content Marketing Had On The Spinach Industry I don’t know why, but for some reason I loved Popeye cartoons when I was a kid. They used to play old reruns of them on the local UHF channel […]

Christmas Content Marketing Lessons: Santa’s Secret 3-Step Content Marketing Strategy

content marketing lessons from santa

On December 8th, I finished a series on the incredible power of serialized content. In order to give you some more examples of serialized content, I decided to do a series on Christmas content marketing lessons (i.e. content marketing lessons we can learn from Christmas). Here are the first two posts of “Christmas Content Marketing Lessons”: Christmas Content […]

Christmas Content Marketing Lessons: How Content Marketing Gave Birth to Rudolph the Red-Nosed Reindeer

Last Tuesday I finished a series on the incredible power of serialized content. In order to give you some more examples of serialized content, I decided to do a series on Christmas content marketing lessons (i.e. content marketing lessons we can learn from Christmas). My first post in this series can be found here: Christmas Content Marketing Lessons: […]

NEW BOOK: 51 Content Marketing Hacks

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Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On

pnr-this-old-marketing-joe-200x200 Listen to the final 7:16 segment of "This Old Marketing" where they talk about my LinkedIn post: [sc_embed_player_template1 fileurl="http://recessionsolution.com/wp-content/uploads/2014/08/CMIPodcastFeaturingMyLinkedInJUSTMYSEGMENT.mp3"]