Posts in category Important Marketing Principles

2 Marketing Lessons From The Olympics On The Power Of Association

2 Marketing Lessons From The Olympics On The Power Of Association

  Ok, go back in time with me for a minute. Think back to High School. Remember how much you wanted to hang out and be around the cool people? Do you remember why?   Well, obviously, because they were cool. But there was another, more self-serving, reason. You wanted to hang out with them, so […]

Podcast: How To Use Content Marketing To Apply The “7 Marketing Touches” Principle

Podcast: How To Use Content Marketing To Apply The “7 Marketing Touches” Principle

One well-known marketing principle is that you need, on average, 7 marketing touches before your marketing gets through to someone.  That means it takes minimally 7 marketing touches to produce a sale. I believe this is true today more than ever. In fact, with how flooded our lives have become with marketing and advertising hitting […]

NEW BOOK: 51 Content Marketing Hacks

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Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On

pnr-this-old-marketing-joe-200x200 Listen to the final 7:16 segment of "This Old Marketing" where they talk about my LinkedIn post: [sc_embed_player_template1 fileurl="http://recessionsolution.com/wp-content/uploads/2014/08/CMIPodcastFeaturingMyLinkedInJUSTMYSEGMENT.mp3"]