The Content Marketer’s Ultimate Guide to Creating Content That Captures the Short Attention Spans of Today’s Readers

The world of content is spiraling out of control. The amount of content created daily seems to be growing exponentially as people’s attention spans continue to be shrinking.

Research from the National Center for Biotechnology Information has revealed that the average person’s attention span is one second less than the attention span of a goldfish.

In this present reality, how will you create content that captures and holds people’s attention?

What if I told you that one of the most powerful ways to create content that captures the short attention spans of today’s readers can be learned from a literary technique that Charles Dickens himself used to capture the attention of people in his day? 

And, best of all, I will show you how to use this same technique for FREE!

“In this guide, Scott takes you on a journey through literary concepts and ideas 
that will transform your copywriting and help you influence more customers.”


Jacob Warwick

Founder of ThinkWarwick Communications –

topics Covered in this FREE Guide

Charles Dickens

I will show you how Dickens harnessed this literary technique in such an incredible way that it enabled him to become the famous author we know him as today.

Case studies

You’ll read two case studies (one of a company and the other of an individual) who tapped into this same literary technique.

powerful proof

I will reveal powerful proof that this literary technique is a trend that you need to begin harnessing now.

Practical Steps

In this guide, I reveal practical steps that you can take to begin to harness this power in your own content creation.



Here are some of the things you will learn in my guide:

  • How Dickens used this technique to create rabid fans

  • How to use this to capture the hearts (and attention) of your prospects and customers and even use it to create anticipation for your content

  • How to harness this power on a “micro-level’ and “macro-level”

  • How to get people to share your content and attract more visitors

  • And MUCH more

Author spotlight

Scott is the author of the book 51 Content Marketing Hacks, which was nominated for Small Business Trends 2016 “Small Business Book Awards.”

He is a regular contributor to He is also the person behind the popular infographic “21 Types of Content We Crave.”

He is a marketing instructor for UC Berkeley Extension in Belmont, CA. And he is a business strategist, consultant, content creation specialist, and speaker.

He’s been studying effective marketing and business methods (both online and offline) since 1999.

Scott Aughtmon

What Content Marketing Experts Have Said About Scott’s Writing

Founder of

“Scott Aughtmon is an amazing writer. He’s contributed truly creative and unique posts to Marketing Insider Group that have driven an incredible amount of traffic, engagement, and social shares.

“His posts have discussed one of the earliest examples of content marketing, and the secret ingredient to content marketing success. I can’t wait for his next submission.”

Michael Brenner

“Scott has consistently been one of our top authors at the Content Marketing Institute.

“His posts are timely, fact-driven and almost always drive a high-level of discussion. Scott’s ’21 Types of Content We Crave’ infographic post on CMI was one of our most popular posts of the year!”

Joe Pulizzi

Founder of

This 42-Page Guide is 100% FREE!

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