You create content, because you want it be consumed, right? You want it to help others and to influence people, right? Well, consider these two quotes before you sit down to create your next piece of content… “The true art of memory […]
Posts tagged Business
Our Top 20 Posts For 2012
Thank you all who have visited this site this year. Thanks to all of you who have signed up for email reminders. (You can do the same thing over there ==> on the right side bar…hint-hint, wink, wink.) And now, without further ado…. Here are RecessionSolution.com’s “Top 20 Posts For 2012“: 20. Content Marketing Lessons From […]
Sorry! I Posted The Wrong Info Here. But My “21 Types Of Content We Crave” Webinar RECORDING Is Now Available For Purchase
Hi everyone, I accidentally posted something here that was supposed to be posted as a page, not a post. (That’s what happens when you work late into the evening to get something done!) Anyway, I wanted you all to know that the recording of my “21 Types Of Content We Crave” webinar is now […]
5 Content Marketing Lessons From National Cinemedia’s Pre-Movie Show “FirstLook”
I went to the movies with my 3 sons a month or so ago and received an unexpected content marketing lesson. How? Here is what happened. We showed up early (a miracle!) and found our seats. As we waited for the movie, a “pre-show” program came on that National CineMedia produces called “FirstLook.” As […]
The 2 Critical Ways To Make Your Content Marketing Stand Out
Counterfeit $100 bill “Your manuscript is both good and original, but the part that is good is not original, and the part that is original is not good.“ – Samuel Johnson (quoted in The Book of Insults by Nancy McPhee) Counterfeits In Zambia An issue of Reader’s Digest once contained this interesting story about […]
2 Marketing Lessons From The Olympics On The Power Of Association
Ok, go back in time with me for a minute. Think back to High School. Remember how much you wanted to hang out and be around the cool people? Do you remember why? Well, obviously, because they were cool. But there was another, more self-serving, reason. You wanted to hang out with them, so […]
Branding And Content Marketing Lessons From Reality TV And The Olympics
The TV networks have learned an important lesson from all the years of Reality TV. And believe it or not, what they’ve learned applies both to your brand and your content marketing. Let me explain. They’ve learned that the more viewers are allowed to “know” the people competing, the more they will become […]
Content Marketing And A New Purpose For Books
“You’re the same today as you’ll be in five years except for the people you meet and the books you read.”- Charlie “Tremendous” Jones Dr Seuss said something similar when he said… “The more you read, the more things you will know. The more that you learn, the more places you’ll go.”- Dr. Seuss, “I […]
Article Writing: A Subtle And Important Form Of Content Marketing
This is a quick post to remind you that content marketing can look very different in different contexts. You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it. But there’s a close-cousin to guest posting that’s also important. It’s article writing. It’s basically the same idea as guest posting, but it’s used […]
