Posts tagged content marketing

Content Marketers: The True Art Of Memory Is Attention

Content Marketers: The True Art Of Memory Is Attention

                        You create content, because you want it be consumed, right? You want it to help others and to influence people, right?   Well, consider these two quotes before you sit down to create your next piece of content… “The true art of memory […]

Brain Dump: Ted Dekker’s Content Marketing Lesson, Lessons From Comedians, and 21 Types Of Content Audio Version

Brain Dump: Ted Dekker’s Content Marketing Lesson, Lessons From Comedians, and 21 Types Of Content Audio Version

  Here are some of the thought rollings around in my head today: Ted Dekker’s Content Marketing Lesson I just came across this when a friend shared this on Facebook and I had to share it. Best-selling author Ted Dekker is giving away one of his new books on December 28, 2012. Here is his […]

Sorry! I Posted The Wrong Info Here. But My “21 Types Of Content We Crave” Webinar RECORDING Is Now Available For Purchase

Sorry! I Posted The Wrong Info Here. But My “21 Types Of Content We Crave” Webinar RECORDING Is Now Available For Purchase

  Hi everyone, I accidentally posted something here that was supposed to be posted as a page, not a post. (That’s what happens when you work late into the evening to get something done!) Anyway, I wanted you all to know that the recording of my “21 Types Of Content We Crave” webinar is now […]

Content Marketers: Why Boring Isn’t Memorable And What You Must Do About It – PLUS Cyber Monday Offer

Content Marketers: Why Boring Isn’t Memorable And What You Must Do About It – PLUS Cyber Monday Offer

Earlier this year I read a really interesting book called, “Moonwalking with Einstein: The Art and Science of Remembering Everything”. That’s a weird title, huh? Wondering what it’s about and what it can teach you about content marketing?    Check out this description of the book from the publisher: “Moonwalking with Einstein recounts Joshua Foer’s yearlong […]

Content Marketers: How To Exploit Patterns To Effortlessly Produce Powerful Content

Content Marketers: How To Exploit Patterns To Effortlessly Produce Powerful Content

Last year, my youngest son was in Kindergarten. One of the things they taught the kids was how to recognize patterns. They would have to be able recognize and name the basic types of patterns. They had to be able to notice “AB” patterns (like the one in the image above that is yellow, orange, […]

5 Content Marketing Lessons From National Cinemedia’s Pre-Movie Show “FirstLook”

5 Content Marketing Lessons From National Cinemedia’s Pre-Movie Show “FirstLook”

I went to the movies with my 3 sons a month or so ago and received an unexpected content marketing lesson.  How?  Here is what happened.   We showed up early (a miracle!) and found our seats. As we waited for the movie, a “pre-show” program came on that National CineMedia produces called “FirstLook.” As […]

The 2 Critical Ways To Make Your Content Marketing Stand Out

The 2 Critical Ways To Make Your Content Marketing Stand Out

  Counterfeit $100 bill “Your manuscript is both good and original, but the part that is good is not original, and the part that is original is not good.“ –  Samuel Johnson (quoted in The Book of Insults by Nancy McPhee)   Counterfeits In Zambia An issue of Reader’s Digest once contained this interesting story about […]

Branding And Content Marketing Lessons From Reality TV And The Olympics

Branding And Content Marketing Lessons From Reality TV And The Olympics

  The TV networks have learned an important lesson from all the years of Reality TV. And believe it or not, what they’ve learned applies both to your brand and your content marketing. Let me explain.   They’ve learned that the more viewers are allowed to “know” the people competing, the more they will become […]

How General Foods Used Content Marketing To Make German Chocolate Cake Popular

How General Foods Used Content Marketing To Make German Chocolate Cake Popular

                      I stumbled onto this story and had to share it with you, because it’s a great example of how content marketing has been used in the past to help businesses succeed.   The True Origins Of German Chocolate Cake Back in 1852, an Englishman named Sam German […]

Content Marketing And A New Purpose For Books

Content Marketing And A New Purpose For Books

“You’re the same today as you’ll be in five years except for the people you meet and the books you read.”- Charlie “Tremendous” Jones Dr Seuss said something similar when he said… “The more you read, the more things you will know. The more that you learn, the more places you’ll go.”- Dr. Seuss, “I […]

NEW BOOK: 51 Content Marketing Hacks

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Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

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