Posts tagged content marketing tips

2 New Blog Posts: Secrets from Marketing Legend & the One Solution Businesses Need

I am away on vacation, so I don’t have a new post for this site, but I have two new posts this week on two sites I did guest posts for. You can check them out below… In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines – The Marketing Legend Who […]

What Content Marketers and Marketers Can Learn from 8 Year Old Boy Who Really Wanted a Cheeseburger

McDonald's Cheeseburger

I came across an amazing story the other day that made me smile. And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers and marketers […]

How Content Marketing Saved the $10 Bill

How Content Marketing Saved the $10 Bill

Do You Realize How Unique the $10 Bill Is? You’ve probably handled many $10 bills in your life. But I bet that you never realized just how unique the $10 bill actually is. Let me show you why it’s so unique: It is one of only two bills in circulation that features a non-president. (The other person is […]

The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology

social media shares

“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin  Steve Rayson wrote something on that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while. My assumption is: What if we have it all wrong? What if […]

The Underlying, Neglected Reason Why Some Content Marketing is So Powerful

jetblue content marketing

NOTE: I begin this post below by talking about government, but this post really isn’t about government at all. It’s about a content marketing lesson. And it’s not just about any old content marketing lesson. It’s a content marketing lesson that reveals the underlying, neglected reason behind why some content marketing is so powerful. (And it […]

A Content Marketing Lesson from CIA’s Playful Mention of the X-Files


I admit it. I was a big fan of the original X-Files TV show. I loved the mysterious story lines and how they had a lot of that old school “Twilight Zone” feel and subject matter. I also loved the way they had Agent Mulder and Agent Scully both represent opposite sides of the argument of […]

When the Power of Content Marketing Has DEADLY Results – Literally!

If you are a regular to this site, then you know that I usually show you the power of content marketing to promote great products or services. Well, today is going to be different, very different. I am going to show you that the power of content marketing is so effective that it can successfully […]

Protected: How to Get People to Share Your Content and Attract More Visitors

There is no excerpt because this is a protected post.

From Never Boiling an Egg to Chef of Michelin Starred Restaurant: The Power of Content Marketing

I’ll continue my series about the power of serialization and suspense as a content marketing strategy next week. If you haven’t read any of the previous lessons yet, then check out the first two installments of the series: PART 1: How Content Marketers Can Use a Literary Technique That Made Charles Dickens Famous  PART 2: How to Create Content […]

The Ignored Content Marketing Hack: Using Your “Genesis Story” to Create Raving Fans

content marketing hack: use genesis story to create raving fans

A Secret You Probably Don’t Know About Me Today I am going to finally reveal a part of my backstory that some of you have never heard before. In past posts, I have started to reveal my own “genesis story” here on my blog.   If you haven’t read them before, then you can read some of my “behind-the-scenes” personal […]

NEW BOOK: 51 Content Marketing Hacks


Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

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