Posts tagged content marketing tips

How Content Marketing Saved the $10 Bill

How Content Marketing Saved the $10 Bill

Do You Realize How Unique the $10 Bill Is? You’ve probably handled many $10 bills in your life. But I bet that you never realized just how unique the $10 bill actually is. Let me show you why it’s so unique: It is one of only two bills in circulation that features a non-president. (The other person is […]

The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology

social media shares

“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin  Steve Rayson wrote something on that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while. My assumption is: What if we have it all wrong? What if […]

The Underlying, Neglected Reason Why Some Content Marketing is So Powerful

jetblue content marketing

NOTE: I begin this post below by talking about government, but this post really isn’t about government at all. It’s about a content marketing lesson. And it’s not just about any old content marketing lesson. It’s a content marketing lesson that reveals the underlying, neglected reason behind why some content marketing is so powerful. (And it […]

A Content Marketing Lesson from CIA’s Playful Mention of the X-Files


I admit it. I was a big fan of the original X-Files TV show. I loved the mysterious story lines and how they had a lot of that old school “Twilight Zone” feel and subject matter. I also loved the way they had Agent Mulder and Agent Scully both represent opposite sides of the argument of […]

When the Power of Content Marketing Has DEADLY Results – Literally!

If you are a regular to this site, then you know that I usually show you the power of content marketing to promote great products or services. Well, today is going to be different, very different. I am going to show you that the power of content marketing is so effective that it can successfully […]

How to Get People to Share Your Content and Attract More Visitors

If you have ever wanted to figure out how to get people to share your content and attract more visitors, then you’ll want to pay close attention to this final post in my series on the power of suspenseful, serialized content. In my last post, How to Create Content That Will Hold People’s Attention and Keep Them […]

From Never Boiling an Egg to Chef of Michelin Starred Restaurant: The Power of Content Marketing

I’ll continue my series about the power of serialization and suspense as a content marketing strategy next week. If you haven’t read any of the previous lessons yet, then check out the first two installments of the series: PART 1: How Content Marketers Can Use a Literary Technique That Made Charles Dickens Famous  PART 2: How to Create Content […]

The Ignored Content Marketing Hack: Using Your “Genesis Story” to Create Raving Fans

content marketing hack: use genesis story to create raving fans

A Secret You Probably Don’t Know About Me Today I am going to finally reveal a part of my backstory that some of you have never heard before. In past posts, I have started to reveal my own “genesis story” here on my blog.   If you haven’t read them before, then you can read some of my “behind-the-scenes” personal […]

6 More Content Marketing Strategies From the Hobbit Movie

6 More Content Marketing Strategies From the Hobbit Movie

  Father Christmas and the Little-Known Story That Prepared Tolkien to Write the Hobbit The new movie “The Hobbit” opened this last weekend and not only crushed the competition, but also set a new December record. If you read my post over at ContentMarketing, then you know some of the origins of J.R.R. Tolkien’s […]

How General Foods Used Content Marketing To Make German Chocolate Cake Popular

How General Foods Used Content Marketing To Make German Chocolate Cake Popular

                      I stumbled onto this story and had to share it with you, because it’s a great example of how content marketing has been used in the past to help businesses succeed.   The True Origins Of German Chocolate Cake Back in 1852, an Englishman named Sam German […]

NEW BOOK: 51 Content Marketing Hacks


Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On

pnr-this-old-marketing-joe-200x200 Listen to the final 7:16 segment of "This Old Marketing" where they talk about my LinkedIn post: [sc_embed_player_template1 fileurl=""]