Posts tagged content marketing tips

6 More Content Marketing Strategies From the Hobbit Movie

6 More Content Marketing Strategies From the Hobbit Movie

  Father Christmas and the Little-Known Story That Prepared Tolkien to Write the Hobbit The new movie “The Hobbit” opened this last weekend and not only crushed the competition, but also set a new December record. If you read my post over at ContentMarketing Institute.com, then you know some of the origins of J.R.R. Tolkien’s […]

How General Foods Used Content Marketing To Make German Chocolate Cake Popular

How General Foods Used Content Marketing To Make German Chocolate Cake Popular

                      I stumbled onto this story and had to share it with you, because it’s a great example of how content marketing has been used in the past to help businesses succeed.   The True Origins Of German Chocolate Cake Back in 1852, an Englishman named Sam German […]

Article Writing: A Subtle And Important Form Of Content Marketing

Article Writing: A Subtle And Important Form Of Content Marketing

This is a quick post to remind you that content marketing can look very different in different contexts. You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it. But there’s a close-cousin to guest posting that’s also important. It’s article writing. It’s basically the same idea as guest posting, but it’s used […]

Empathy And The Power Of Content Marketing Focused On Others

Empathy And The Power Of Content Marketing Focused On Others

                      I heard a story about a farmer who had some puppies he needed to sell. He painted a sign that said “Puppies For Sale.” He took the sign and nailed it to a post on the edge of his yard. As he was pounding […]

Disney’s Content Marketing Technique Used To Promote “Carsland”

Disney’s Content Marketing Technique Used To Promote “Carsland”

                    Photo by Orange Steeler   If you have been around this site for any period of time, you know I think that Walt Disney, and now the Disney Corporation, are content marketing pros. Well, today I have another content marketing lesson for you from Disney. On […]

Small Business Owners: An Uncoventional Source Reveals A Lesson On The New Power Of Content Marketing…

Small Business Owners: An Uncoventional Source Reveals A Lesson On The New Power Of Content Marketing…

You’re about to learn a lesson in a relatively new form of marketing from an uncoventional source: a missionary. Follow along and it’ll all make sense in a second…  🙂 In a seminary missions class, Herbert Jackson told how, as a new missionary, he was assigned a car that would not start without a push. […]

NEW BOOK: 51 Content Marketing Hacks

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Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On