Posts tagged Marketing

What Content Marketers and Marketers Can Learn from 8 Year Old Boy Who Really Wanted a Cheeseburger

McDonald's Cheeseburger

I came across an amazing story the other day that made me smile. And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers and marketers […]

Latest Testimonials About “21 Types of Content We Crave” And My Ability To Help You Create Powerful Content

Latest Testimonials About “21 Types of Content We Crave” And My Ability To Help You Create Powerful Content

  Testimonials about my “21 Types of Content We Crave” webinar… “If you are involved in content creation in any way, 21 Types of Content We Crave is for you.  It not only shows you what works, but why.  In just a short time this webinar will help anyone learn to break through all the other noise […]

5 Content Marketing Lessons From National Cinemedia’s Pre-Movie Show “FirstLook”

5 Content Marketing Lessons From National Cinemedia’s Pre-Movie Show “FirstLook”

I went to the movies with my 3 sons a month or so ago and received an unexpected content marketing lesson.  How?  Here is what happened.   We showed up early (a miracle!) and found our seats. As we waited for the movie, a “pre-show” program came on that National CineMedia produces called “FirstLook.” As […]

The 2 Critical Ways To Make Your Content Marketing Stand Out

The 2 Critical Ways To Make Your Content Marketing Stand Out

  Counterfeit $100 bill “Your manuscript is both good and original, but the part that is good is not original, and the part that is original is not good.“ –  Samuel Johnson (quoted in The Book of Insults by Nancy McPhee)   Counterfeits In Zambia An issue of Reader’s Digest once contained this interesting story about […]

Branding And Content Marketing Lessons From Reality TV And The Olympics

Branding And Content Marketing Lessons From Reality TV And The Olympics

  The TV networks have learned an important lesson from all the years of Reality TV. And believe it or not, what they’ve learned applies both to your brand and your content marketing. Let me explain.   They’ve learned that the more viewers are allowed to “know” the people competing, the more they will become […]

Article Writing: A Subtle And Important Form Of Content Marketing

Article Writing: A Subtle And Important Form Of Content Marketing

This is a quick post to remind you that content marketing can look very different in different contexts. You might hear a lot about writing guest posts as an important form of content marketing and I highly recommend it. But there’s a close-cousin to guest posting that’s also important. It’s article writing. It’s basically the same idea as guest posting, but it’s used […]

NEW BOOK: 51 Content Marketing Hacks

2016-SBT-Book-NOM2-square-300x50-blue

Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On

pnr-this-old-marketing-joe-200x200 Listen to the final 7:16 segment of "This Old Marketing" where they talk about my LinkedIn post: [sc_embed_player_template1 fileurl="http://recessionsolution.com/wp-content/uploads/2014/08/CMIPodcastFeaturingMyLinkedInJUSTMYSEGMENT.mp3"]