Posts in category Transmedia Storytelling

Monsters University And A Creative Form Of Content Marketing

Monsters University And A Creative Form Of Content Marketing

  I have 3 sons, so they watch Disney Channel regularly. (And by default, so do I.) Because of this fact, I have seen the barrage of content marketing that Disney has been using to promote their latest installment of Monsters Inc. They have used everything from “behind the scenes” of Monster’s University and interviews […]