51 Content Marketing Hacks - The Ebook

If your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...

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Question Directed Content Marketing

I’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...

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Hire Me to Speak for You

If you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.

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Free “Content Marketing Kick-Start” Session:

Knowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…

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Advice on How Businesses Can Survive Recession

Advice on How Businesses Can Survive Recession

It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper […]

Email Marketing is Back with a Vengeance

Email Marketing is Back with a Vengeance

People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? […]

Have You Checked Out My New Site About Content Marketing and Direct Response Marketing?

Have You Checked Out My New Site About Content Marketing and Direct Response Marketing?

Did you know that I stopped posting blog posts here and have begun sharing posts ona new website of mine? It’s called Direct Response Content Marketing and it’s based on a new form of content that I’ve come up with. Check out my latest post here. Marketers: Never Overlook the Astonishing Power of Repetition The […]

My Secret Project That’s About to Be Revealed…

If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve […]

Content Marketing Lessons You Can Learn from Christmas Songs? (VIDEO)

In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you […]

Christmas Content Marketing Lessons: Did You Know Rudolph Red-Nosed Reindeer Was Content Marketing?

Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to […]

3 Simple Things You Can Do to Continually Come Up with New Content Ideas (VIDEO)

Today, I wanted to share with you a new video that I just uploaded to my new YouTube channel that I am calling Content Creation Methods. If you’ve ever wondered how to come up with new ideas for the content you’re trying to create to use in your content marketing, then I think you’ll really like […]

Warner Bros.’ Surprising Content Marketing Strategy to Promote The Lego Movie 2

Warner Bros.’ Bold Content Marketing Move It’s too late now. But if you were lucky enough to hear about it or stumble upon it, you actually experienced Warner Bros. bold content marketing move to promote The Lego Movie 2 – The Second Part. What did they do? To promote the release of The Lego Movie […]

Content Marketing’s Connection with “Small Business Saturday” + 3-Day Sale

  The Little-Known Origin of “Small Business Saturday” Have you heard of “Small Business Saturday”? It’s tomorrow November 24, 2014 If you haven’t heard of it, then let me give you a short explanation… Small Business Saturday is an American shopping holiday that’s held on the Saturday after Thanksgiving. It hasn’t been around very long. […]

Behind the Scenes Video: Content Creation Methods I Used on My Post About Content Marketing’s Secret Role in Creation of Food Network

About a month ago I put up a post called, Content Marketing’s Secret Role in the Creation of Food Network (And the Strategy You Need If Social Media Is Failing You). In it, I revealed a little-known story that reveals how content marketing was secretly involved in the creation of Food Network. If you haven’t read […]

NEW BOOK: 51 Content Marketing Hacks

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Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On