On December 8th, I finished a series on the incredible power of serialized content. In order to give you some more examples of serialized content, I decided to do a series on Christmas content marketing lessons (i.e. content marketing lessons we can learn from Christmas). Here are the first two posts of “Christmas Content Marketing Lessons”: Christmas Content […]
Last Tuesday I finished a series on the incredible power of serialized content. In order to give you some more examples of serialized content, I decided to do a series on Christmas content marketing lessons (i.e. content marketing lessons we can learn from Christmas). My first post in this series can be found here: Christmas Content Marketing Lessons: […]
I don’t know how come, but I have never heard this story before. What story? The story about how a simple content marketing assignment produced the legendary story of Rudolph The Red-Nosed Reindeer. Montgomery Ward’s Use Of Content Marketing At Christmas In 1939, Robert L. May was given a simple assignment for the […]
It’s ok. Go ahead. Call me a “sap.” I probably deserve it. Why? Well, there is a local radio station that begins playing Christmas songs 24/7 starting on December 1st and plays them every day up until, and including, Christmas day. And the reason you might want to call me a “sap”? I really like […]
I hope I don’t get in trouble with ol’ Chris Kringle, but it’s time to reveal the secret for his incredible fame. It’s the one gift he’s been keeping to himself… 1. Determine to do something so bold and amazing that people will want to share your story (content) with everyone. (His application: Give presents […]