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"Scott has consistently been one of our top authors at the Content Marketing Institute. His posts are timely, fact-driven and almost always drive a high-level of discussion. Scott’s "21 Types of Content We Crave" infographic post on CMI was one of our most popular posts of the year!"

Joe Pulizzi, the founder of ContentMarketingInstitute.com - one of the leading thought leaders behind the content marketing and social media movement

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Joe Pulizzi, Content Inc. book


Content Inc. and the One Way to Build a Successful Business Using Content

“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.” ― Richard L. Evans “Of all sad words of tongue

neil patel


The Powerful, Unique Way Neil Patel Uses Content Curation to Create Irresistible, Viral Blog Posts

I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing. And he did it by using an unusual hyrbid



Can Your Prospects “Hear” Your Content Over All the Commotion in Their Lives?

I came across a great story about Cecil B. DeMille, one of the great movie makers of the early years in Hollywood. And this story reveals a problem that all of us



The Law of the Tool: Why Some Struggle So Much with Their Content Marketing

[mashshare]  The Reason I Am So Lame at Fixing Things My dad was carpenter. He could build anything. Not only was he good at building things., but he was also good at

boudin bakery fisherman's warf


166 Year Old Bakery Reveals How to Consistently Produce Effective Content Marketing

The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of

time management


REMEMBER: No Matter How Crazy Life Is… These Are The Good Ol’ Days!

[mashshare] I hope your summer is going well so far.  Summer is in full swing at my house. And that means chaos. Why? Well, two reasons: We have 3 sons

jurassic world


Content Marketing Sighting: Jurassic World Wants You to Buy a Mercedes

  [mashshare]  I have 3 sons between the ages of 9 – 14 years old. Last year, AMC aired all of the old Jurassic Park movies and so I let them watch them. And,

john lee dumas podcast,


The Content Marketing Principle Top Podcaster John Lee Dumas Has Used to Achieve Success

[mashshare]  The Unbelievable Surprise on My Hook I never expected it to happen, but it did. It was a warm day in Alabama and I was fishing with my dad

content marketing hack: use genesis story to create raving fans


The Ignored Content Marketing Hack: Using Your “Genesis Story” to Create Raving Fans

A Secret You Probably Don’t Know About Me Today I am going to finally reveal a part of my backstory that some of you have never heard before. In past posts, I have



How Bobby Flay Used Content Marketing to Build His Business Empire

[mashshare] I was reading an article about Bobby Flay on Inc.com the other day and I came across an interesting comment that he made. It revealed his intentional use of

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