Content Marketing Isn’t About Manipulation. It’s About Serving People.
You might not realize this, but… George Washington Carver was not just an amazing inventor. He was a content marketer. What am I talking about? I discovered that he used “content...
Content Marketers: Think Like Steve Harvey
I went to see the movie “Red Tails” last night. It’s the new movie from Lucas films about the Tuskegee airmen. I really liked it! But that’s not what I’m writing...
VIDEO: J.J. Abrams Content Creation Formula (Gleaned From His New Show “Alcatraz” on Fox)
What you’re about to hear is some of the content creation formula that J.J. Abrams has used to create so many hit TV shows. I gleaned this formula from watching his new show...
Video: Content Creation Secrets From Charles Dickens
Here is my first ever video for you. I decided to follow-through on one of my goals for this year to create more content outside of my default mode (text). This video is just 4:28 long but it...
Podcast: How To Use Content Marketing To Apply The “7 Marketing Touches” Principle
One well-known marketing principle is that you need, on average, 7 marketing touches before your marketing gets through to someone. That means it takes minimally 7 marketing touches to produce...
Christmas Songs And The Surprise Content Marketing Lessons
It’s ok. Go ahead. Call me a “sap.” I probably deserve it. Why? Well, there is a local radio station that begins playing Christmas songs 24/7 starting on December 1st and...
Santa’s Secret 3-Step Content Marketing Strategy
I hope I don’t get in trouble with ol’ Chris Kringle, but it’s time to reveal the secret for his incredible fame. It’s the one gift he’s been keeping to...
The Little-Known Content Marketing Deal That Sears Made With Extreme Makeover: Home Edition
I have a confession. I LOVE the show ”Extreme Makeover: Home Edition.” It always gets to me. I start tearing up when I just see the previews of the bus moving! :) Anyway, it was a...
How Walt Disney Used Content Marketing To Launch And Finance Disneyland
I wrote a guest post that seems to have really resonated with people. It was called, “The Content Strategy That Made Justin Bieber a Star.” You can see it...
Content Marketing & Successful Salesletters: Their Little-Known Similarity
Content marketing is very popular nowadays and it should be. I believe it’s one of the most powerful ways to market in our current climate. But the more I’ve thought about it the...
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Want To Learn How To Create Better Content?
Welcome. I have 21 years of experience in creating content on a regular basis, so I know it’s much easier for me to create content than it is for you. I realize that I know methods that you don’t. I know techniques for how to present my content that you don’t know.
Because of that fact, I want to teach you what I know. That way you can have a head start on creating compelling, engaging content.
If you are interested in this, I’d like to send you some free lessons, which are excerpts from my upcoming e-course.
These free lessons will teach you:
- 4 little-known “contact points” to use in your introductions
- How to judge the results of your content with the “Change The World” Acid Test
- Lessons from the world’s greatest story-teller.
- The lesson Rick Warren learned as a consultant for Dreamworks that can improve your content
- Using the ingredients of emotion and pathos in your content
- The power of “cliff hangers” to keep people’s attention
- Why it’s important to know when to speak to “the Heart” or “the Mind” when creating your content
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Read my most recent posts below...
Content Marketing Isn’t About Manipulation. It’s About Serving People.
You might not realize this, but…
George Washington Carver was not just an amazing inventor. He was a content marketer.
What am I talking about?
I discovered that he used “content marketing” (what I’d also call “educational marketing”) to help revive the south.
How did he do this?
He started a “School on Wheels,” and went out to farms so he could teach farmers how to revive soil by planting peanuts and sweet potatoes.
Not only did he do that, but after teaching them, he went to his lab to create markets for these plants and ended up inventing 300 uses for the peanut and 118 uses for the sweet potato.
You see, Carver used content marketing (teaching/speaking) to not only revived the soil, but also revive the economy as well.
This teaches us something important that we all need to understand.
Content marketing isn’t about manipulating people or tricking them into buying your product or service. It’s about helping people.
If you have a solution to their problems, if you have an answer to their unanswered questions, if you have a way to genuinely make their lives better, it’s your duty to reach them.
Not just so that you can make a sale or receive income, but so they can be helped.
Content marketing allows you to do this by being able to educate people and build relationship with them, so they can see working with you (or purchasing your product or service) as a natural fore-drawn conclusion.
That’s what content marketing is really about… or at least should be.
It reminds me of this well-known quote from Zig Ziglar, “You can have everything you want in life, if you help enough other people get what they want”
So along with all of the other important ingredients for creating effective content marketing let me add this missing ingredient… sincerity.
Adding that unwritten and unseen ingredient could change others’ lives and yours in the process.
Now go and serve people with your content.
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Content Marketers: Think Like Steve Harvey
I went to see the movie “Red Tails” last night. It’s the new movie from Lucas films about the Tuskegee airmen. I really liked it!
But that’s not what I’m writing you about today. What I had to tell you about is what I saw while watching the trailers.
It’s a new movie that’s coming out called “Think Like A Man.”
It’s a movie about 4 friends who turn the tables on their women after finding out their ladies have been using Steve Harvey’s book “Act Like a Lady, Think Like a Man” against them.
In case you didn’t know, the book is a real. (You can see it if you click the link above.)
Can you see why I had to blog about this yet?
Think about it. They took a real book by Steve Harvey and made a movie about women buying the book and it messing up the lives of men.
What do you think is going to happen to sales of this book when the movie comes out? They’re going to go up! Women will buy the book to see more of what his advice really is. Men will buy the book to see how he’s really busting them.
That’s why I had to blog about this. This movie is a content marketing vehicle for Steve Harvey’s book.
What can you learn from this and apply to content marketing and to your business?
1. Create content (story) based around your product or service that you can use to promote it.
Your business doesn’t have to be glamorous to pull this off. Seriously. It just takes boldness and the ability to see the interesting facts and stories that are already happening in your life and business.
If you don’t believe me, then think about these reality shows as examples: Ace Of Cakes, American Choppers, and the show I blogged about before: “American Pickers.”
Who would’ve thought anyone would care about a baker, a biker or a picker?
If you let the unique aspects of your personality show through and show the way you’re awnry, unusual, or different, then people will be drawn in. If you use the elements of a good story, you could have a powerful content marketing vehicle. (Again see my post about American Pickers if you’re curious about what I’m referring to here.)
And here’s an idea about how to do it that comes indirectly from this movie…
2. Tell the stories of your customers and how they’re using your product or service. Don’t just think inwardly about your own little world. What about the larger universe of your customers?
That’s what this fictional movie is about right? In reality you probably have some very interesting customers who have purchased from you. And I bet they have some interesting stories from their lives. Stories that could directly or indirectly tie-in with your product or service.
- What if you just started asking your customers to submit the story of who they are and how they’ve used your product or service?
- What if you started to share their stories? (With their permission of course. Many would probably be glad to let you do this. And some would really appreciate the extra exposure for themselves or their business.)
Don’t be frightened by this idea.
How To Apply This
It doesn’t have to be on a large-scale. You don’t have to create a movie or a TV show as the content marketing vehicle for you or your business (but you could.)
- It could be just stories (content) that you only share with your prospects.
- It could just be on a local scale (maybe your local paper would share the story).
- You could just create your own YouTube video series.
Think like Steve Harvey for a little while and see what you come up with.
(NOTE: I ALWAYS use Amazon affiliate links. I think it’s only fair for them to share a tiny bit of the profit they get from any books they sell from my mentioning them. If that bothers you, don’t click the link. Instead look up the book from Amazon directly and get it if you’re interested. Also, I have NOT read the book. I haven’t even looked at it. I am NOT saying all of the content in it is correct, true, or even stuff I’d agree with.)
VIDEO: J.J. Abrams Content Creation Formula (Gleaned From His New Show “Alcatraz” on Fox)
What you’re about to hear is some of the content creation formula that J.J. Abrams has used to create so many hit TV shows.
I gleaned this formula from watching his new show “Alcatraz” on Fox.
In this video, I reveal how you can use this formula as a content marketer or business owner.
I also share with you a unique way to apply these concepts to blogging.
It’s something that I’ve never heard anyone share before.
Click below and watch it now….
If you like this video, please pass the word on about it to others. Thanks!
P.S. And no I’m not angry or trying to kill someone in the video even though it looks like it from the still image above!
Martin Luther King Jr. & The Funny Exchange At Our Breakfast Table…
Today I sat down to a really late breakfast of “big rounds” with my 3 boys (a kind of crêpe that my wife’s family makes). I decided to ask them, “Do you know who Martin Luther King Jr. is?”
Addison (5 yr old) said: “He wanted to help black people sit in the front of the bus. He wanted to help them drink from the same water fountains.”
I felt kind of proud of my boys until my middle son answered.
Will (8 yr old): “He was assassinated by Abraham Lincoln.”
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By the way, I have a HUGE respect for MLKJ. He had such a unique way of presenting the truth in a poetic, deep way.
I love this Martin Luther King Jr. quote…
“We are faced with the fact, my friends, that tomorrow is today. Procrastination is still the thief of time. Over the bleached bones and jumbled residues of numerous civilizations are written the pathetic words ‘Too Late’.” ― Martin Luther King Jr.
Thank you Martin Luther King Jr. for all that you had the courage to stand for.
Video: Content Creation Secrets From Charles Dickens
Here is my first ever video for you.
I decided to follow-through on one of my goals for this year to create more content outside of my default mode (text).
This video is just 4:28 long but it reveals a very important content creation element that can make your content marketing addicting and buzzworthy.
In the video you’ll see how Charles Dickens used this content creation method to propel his career as a writer.
Check out the video and leave a comment or share it if you find it useful. Thanks!
P.S. If you want an example of how to apply this element in a blog post, then see my post “The Legend Of Cliff Young And The Overlooked Ingredient For Success In 2012.” Notice how I structured the post with this element to draw you in and to keep you reading to the end.
P.P.S. Sorry the video is a little blurry at times. I’ll try and fix that problem in the future.
Podcast: How To Use Content Marketing To Apply The “7 Marketing Touches” Principle
One well-known marketing principle is that you need, on average, 7 marketing touches before your marketing gets through to someone. That means it takes minimally 7 marketing touches to produce a sale.
I believe this is true today more than ever.
In fact, with how flooded our lives have become with marketing and advertising hitting us from all directions, we probably need much more than 7 touches.
Why? Because with so much information coming at us we’ve learned to block most of it out.
Even if we see an ad, and have interest in what is being offered, we usually will forget about it unless we act on it right away.
The problem is that nowadays we’re all much less trusting of people, businesses, and organizations. We’ve been burned too many times by false promises to believe everyone.
This keeps us from acting on things right away, because we don’t want to look stupid.
We want to wait and find out more about this thing, person, or service. We want to make sure we don’t move too quickly and look stupid.
That’s why multiple marketing touches are needed today. But the question is: how does a business do that nowadays – without looking pushy and without being drowned out from all the other marketing noise?
Content marketing is the perfect way to create these touches. Why?
Listen to the audio and you’ll learn:
- 3 lessons about the effectiveness of content marketing to produce marketing touches that I discovered while reading the book “Moonwalking with Einstein: The Art and Science of Remembering Everything.” by Joshua Foer.
- How content marketing uses gains attention and focus to amplify our marketing touches.
- 3 forms of powerful content marketing
