It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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Dale Carnegie’s Words of Wisdom Dale Carnegie once revealed something very powerful about human nature. He said, “People are not interested in you. They are not interested in me. They are interested in themselves – morning, noon and after dinner.” Later he said, “Why should people be interested in you unless you are first […]
My Latest Confession I have another confession. This confession reveals another fact about my past and who I am. Not only that, this confession will reveal some important lessons about content creation and content marketing that many people don’t know. I’m about to reveal what you can think of as some of the “real magic […]
The Common Content Creation Problem To create 100% original content based on an idea that no one has never heard of is pretty much impossible. As the ancient saying goes, “There is nothing new under the sun.” The point isn’t to try to rack your brain and try to come up with ideas and content […]
Sometimes having a concrete example is the best way to teach someone. That’s why today I have a simple, concrete example of content marketing for you. In a previous post I wrote called, “Nestle Toll House Cookies: Old School Content Marketing In Action”, I gave you an example of how Nestle used content marketing to sell […]
How We Usually Handle Problems Check out this great story below. It reveals the common ineffective way that most of us deal with our problems… An old farmer had a large rock in the middle of his field. Instead of getting rid of it, he plowed around that large rock for years. He did this because […]
The Universal Attraction of Halloween Halloween is coming in 29 days. It’s a day that many kids (and adults) love. And it’s not just because of the candy. It’s because of the costumes. It’s one day of the year when we all get to dress up and pretend we’re someone we’re not. (Unless you’re an […]
I don’t know why, but for some reason I loved Popeye cartoons when I was a kid. They used to play old reruns of them on the local UHF channel where I lived. (I know! With that reference I’m dating myself!) I used to love watching episode after episode each day after school. Ones like […]
I have a simple, but important, reminder for you today. But first, I have a riddle I want you to solve. Can you translate the following line? (I’ll give you a hint. You have probably said these words in another form before.) Scintillate, scintillate, globule vivific, Fain would I fathom thy nature specific. Loftily poised […]
My “secret” is that I love powerful stories. I believe they are one of the most important keys to creating powerful content. The trick is trying to learn how to tell (or create) a good story. Legendary documentary filmmaker Ken Burns reveals what makes a good story. In this short documentary film below, Ken Burns […]
Testimonials about my “21 Types of Content We Crave” webinar… “If you are involved in content creation in any way, 21 Types of Content We Crave is for you. It not only shows you what works, but why. In just a short time this webinar will help anyone learn to break through all the other noise […]
