It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
Read more
People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
Read more
If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
Read more
In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
Read more
Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
Learn more
Hi everyone, Here are 3 things you should check out, if you’d like to see more of my content or learn how to create content like I do… 1. Check out my post at ContentMarketingInstitute.com. Without prospects your business has no future. Do you chase after them or know how to attract them? […]
I have 3 sons, so they watch Disney Channel regularly. (And by default, so do I.) Because of this fact, I have seen the barrage of content marketing that Disney has been using to promote their latest installment of Monsters Inc. They have used everything from “behind the scenes” of Monster’s University and interviews […]
Stop Trying To Get Any-Old Horse To Drink I once heard a story about a young salesman who had given the very best pitch that he had to a prospect, but despite all his effort, the prospect still didn’t make a purchase. He went back to his office and told his boss that he didn’t get the […]
Geico has never shied away from taking a risk when promoting their company. (Quick trivia question – just for fun: What does GEICO stand for? Government Employees Insurance Company. Now you can see why they use their initials! 🙂 They have been providing auto insurance since 1936.) Their latest risk is a bold content marketing […]
I recently found a new reality show that I like. It’s called Comic Book Men. Comic Book Men is a reality television series on AMC. It’s set at Kevin Smith’s comic book shop, called Jay and Silent Bob’s Secret Stash, which is located in Red Bank, New Jersey. If you want to know what the […]
If you haven’t seen this video yet, you need to take the six minutes and nineteen seconds to do that now. Go ahead. Do it right now. I’ll wait. You see? I told you it was worth it! 🙂 What Most Of Us Are Afraid Of I didn’t want you to watch it to see […]
I HAVEN’T FORGOTTEN YOU Sorry you haven’t heard from me recently. I have been juggling multiple projects and some paid content creation work, which didn’t leave me with very much time to create content for you. You can see some posts I wrote during this time over at Writtent.com: Preview of Facebook’s Graph Search […]
The Rare Comic Book that Sold at a Shocking Price You need to hear this story I came across. It’s a story that will teach you the three things you must know to succeed in business. In New York in 2009, there was a Internet auction to sell a comic book. Now that wouldn’t be anything […]
You create content, because you want it be consumed, right? You want it to help others and to influence people, right? Well, consider these two quotes before you sit down to create your next piece of content… “The true art of memory […]
I am still on vacation, but I’ve been thinking a lot about my goals for 2013 and I am sure you are too. For that reason I wanted to re-post this important post I originally posted in 2011… Why Your Goals For 2013 […]
