It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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Thank you all who have visited this site this year. Thanks to all of you who have signed up for email reminders. (You can do the same thing over there ==> on the right side bar…hint-hint, wink, wink.) And now, without further ado…. Here are RecessionSolution.com’s “Top 20 Posts For 2012“: 20. Content Marketing Lessons From […]
This is an important post I put up last year. I thought those of you who missed it the first time should see it now… It’s ok. Go ahead. Call me a “sap.” I probably deserve it. Why? Well, there is a local radio station that begins playing Christmas songs 24/7 starting on December […]
I don’t know how come, but I have never heard this story before. What story? The story about how a simple content marketing assignment produced the legendary story of Rudolph The Red-Nosed Reindeer. Montgomery Ward’s Use Of Content Marketing At Christmas In 1939, Robert L. May was given a simple assignment for the […]
Father Christmas and the Little-Known Story That Prepared Tolkien to Write the Hobbit The new movie “The Hobbit” opened this last weekend and not only crushed the competition, but also set a new December record. If you read my post over at ContentMarketing Institute.com, then you know some of the origins of J.R.R. Tolkien’s […]
The new movie “The Hobbit” opened this last weekend and not only crushed the competition, but also set a new December record. How Was the Hobbit Able to Shatter So Many Records? Well, one reason is because of the powerful story that J.R.R. Tolkien created when he first wrote the book back in 1937. But […]
Here are some of the thought rollings around in my head today: Ted Dekker’s Content Marketing Lesson I just came across this when a friend shared this on Facebook and I had to share it. Best-selling author Ted Dekker is giving away one of his new books on December 28, 2012. Here is his […]
Hi everyone, I accidentally posted something here that was supposed to be posted as a page, not a post. (That’s what happens when you work late into the evening to get something done!) Anyway, I wanted you all to know that the recording of my “21 Types Of Content We Crave” webinar is now […]
I am sure you heard the news: that Disney bought Lucasfilms for $4 billion dollars back in October 2012. Well, I was watching one of my family’s favorite shows last night: Extreme Makeover: Home Edition – Holiday Special. Ty and the team went to Texas to help a family called the Zdroj family. They […]
Earlier this year I read a really interesting book called, “Moonwalking with Einstein: The Art and Science of Remembering Everything”. That’s a weird title, huh? Wondering what it’s about and what it can teach you about content marketing? Check out this description of the book from the publisher: “Moonwalking with Einstein recounts Joshua Foer’s yearlong […]
Zig Ziglar is famous for saying… “You will get all you want in life if you help enough other people get what they want.” Well, the more I think about it, I think that could very well be the main secret of effective content marketing. I’ll explain more what I mean in a minute. I’ll also reveal to you […]
