It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Those words were said by a guy named Marshall McLuhan who was a Canadian communications theorist, Educator, Writer and Social Reformer who lived from 1911-1980. That’s right. He […]
We have basic cable and Netflix, so that means that we don’t see some series that have been out for years until they finally show up on Netflix. One of the latest “new” old shows my family has fallen in love with is TLC’s “Cake Boss.“ We love watching the adventures of Buddy Valastro and his […]
My best friend’s wife (and my friend too) just passed away last night. She was too young to go and had 3 young kids. There will be no posts today. I just want to remind you…. You will only get one October 25, 2012 in your life. Don’t waste it. Don’t just focus on business […]
You are about to see that Content Marketing can be much more than you have probably thought it could be. I’ll going to reveal this to you by using an interesting example: a very popular, national grocery store called “Trader Joe’s.” I don’t know if you’re fortunate enough to have a Trader Joe’s near you, but my wife […]
Do you realize that the first Star Wars movie came out in May 1977? If that doesn’t make you feel old, do you realize that the last prequel “Star Wars Episode III: Revenge of the Sith” came out in 2005? That’s seven years ago! Have you ever wondered how Star Wars continues to be popular with […]
I haven’t posted here in 2 weeks. Sorry. I’ve just had too many things going on. I’ve been busy writing some guest posts for some other sites and locking in details on some upcoming workshops I’ll be teaching – all while juggling 3-4 other major projects. Anyway, today I just have a short post for […]
This is from one of my former clients… “When you have been in business for at least 10 years sometimes you need a new perspective to reassess your assets and tap into hidden value. The time I spent with Scott was “spot-on” in helping me to see my business through his eyes, while offering diverse […]
Last year, my youngest son was in Kindergarten. One of the things they taught the kids was how to recognize patterns. They would have to be able recognize and name the basic types of patterns. They had to be able to notice “AB” patterns (like the one in the image above that is yellow, orange, […]
I went to the movies with my 3 sons a month or so ago and received an unexpected content marketing lesson. How? Here is what happened. We showed up early (a miracle!) and found our seats. As we waited for the movie, a “pre-show” program came on that National CineMedia produces called “FirstLook.” As […]
Two Are Better Than One I heard a story that Charles Osgood told of two ladies who lived in the same convalescent home. The ladies had each suffered a stroke which left them incapacitated in different ways. The one woman named Margaret was left with her left side restricted. The other woman Ruth was left with […]
