It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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We interrupt our regularly scheduled posts for an important Halloween oriented post…. Attention Parents: Do you want to eat your children’s Halloween candy without regret or guilt? Then listen carefully, because I believe I have the solution. (We must get our stories straight for this to work.) On Halloween night, in desperation, I created a NEW Halloween […]
“There are some people who live in a dream world, and there are some who face reality, and then there are those who turn one into the other.” – Douglas Everett In 1926, because of Germany’s success with giant airships, the U.S. Navy announced that it was looking for a West Coast place to base […]
I wrote a guest post that seems to have really resonated with people. It was called, “The Content Strategy That Made Justin Bieber a Star.” You can see it here on: http://www.contentmarketinginstitute.com Today I want to continue talking about Disney’s creative use of content marketing to promote their “properties.” Content marketing isn’t some new method […]
Arthur C. Clark said this, “If we have learned one thing from the history of invention and discovery, it is that, in the long run – and often in the short one – the most daring prophecies seem laughably conservative.” This isn’t just true of history. It’s true for you individually too. Our most daring […]
I once read a story about British statesman and financier Cecil Rhodes. He is the one whose fortune was used to endow the world-famous Rhodes Scholarships. People said that he was a real stickler for correct dress–but not at the expense of someone else’s feelings. A young man was invited to dine with Rhodes and he arrived late by train, so he had to […]
Content marketing is very popular nowadays and it should be. I believe it’s one of the most powerful ways to market in our current climate. But the more I’ve thought about it the more I’ve realized there is a little-known, or discussed similarity between content marketing a successful salesletters of the past. What is similar between […]
I want to continue today with this “Change” theme that I started in my last post called, “How Badly Do You Want To Change Your Business Or Life?” Today I want to talk about the NEXT step. Let me start by telling you a story… The Whole World Stinks: A College Prank I heard of […]
Whether it’s in business or in life, change is an essential element for success or simply for moving forward. You know what’s sad in life? People who live their whole lives dealing with the same problems; people who live their lives and never seem to be able to improve who they are. These people come […]
When I woke up that morning to get ready to go to school it felt like just another day in the 4th grade. Little did I know, it was going to be the day I would be kidnapped. It was a spring morning in the late 70’s in Belmont, CA. My sister and I, […]
One of my new favorite shows is a show on “History Channel” called, “American Pickers“ I know this is a NOT a new show, but it’s new to ME! I hadn’t seen it till I “discovered” it this year on Netflix. Today I want to share with you some insights that I’ve gained from watching […]
