It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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Food Network’s Little-Known Content Marketing Origin You are about to hear a little-known story that reveals how content marketing was secretly involved in the creation of Food Network. It’s a really intriguing story that involves a powerful Hollywood agent and one of the co-creators of cable TV’s 24-hour news industry. It’s a story that will reveal […]
My latest post for MarketingInsiderGroup.com just went live and I think you’re going to like it. It’s called “Avengers: Infinity War” and the Secret Weapon Behind Most Content Marketing Success and it is all about a secret weapon that has been used by some of the top content marketing heroes to achieve success. And if you read […]
What You Can Learn From the Way Josiah Wedgwood Made His Pottery World-Famous Josiah Wedgwood is considered by many to be THE person behind the industrialization of the manufacturing of pottery. It is said that he used the scientific advances of his day to create a superior type of pottery. The unique glazes that he came up […]
Charles Dickens is at it again. What do I mean? I’ve previously written about a literary technique that Charles Dickens used to become famous that is still used to create hit TV shows and blockbuster movies today. And I’ve revealed how we can use this same technique that he used to increase the magnetic appeal of […]
Small Business Saturday: The Holiday You Didn’t Know Was Content Marketing You might not believe this but “Small Business Saturday” is actually content marketing for a major company. Check out my 6:24 minute video below to learn more about the main secret of effective content marketing… Our Black Friday – Cyber Monday Sale You will […]
The Curatti Lead Generation Round Up You might want to take a look at this post I was asked to be a part of over at Curatti. It’s a post where 24 of us were asked to share our ideas about lead generation. They asked us two simple things: 1) Frame what you feel is […]
Yesterday, I posted my third video in my series Why Your Content Needs a Boost. (If you missed it or the first video, you can watch them below.) Today, I wanted you to know that I am now receiving applications for my Content Boosters course. Watch the video below to learn: What I will teach you in this […]
Yesterday, I posted my second video in my series Why Your Content Needs a Boost. (If you missed it or the first video, you can watch them below.) Today, I have a third video that I think you’re going to really like… VIDEO #3: “5 Content Domination Lessons from a 1920’s Furniture Maker That Ended Up […]
Yesterday, I posted my first video in my series Why Your Content Needs a Boost. (If you missed it, you can watch it below.) Today, I have a second video that I think you’re going to really like… VIDEO #2: “5 Ways to Make Your Content Marketing More Memorable and Why the Survival of Your Business […]
Today, I have something a little different for you. Instead of a blog post, I’ve recorded a video for you. This is my first video in a series I am calling Why Your Content Needs a Boost. This series is a warm up to my Content Boosters course that I am teaching online next Wednesday through Friday, […]
