It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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Something horrible has happened… Since my most recent birthday in November, I have become “handy-er”! A few weekends ago, I disconnected our old washer & dryer & took off the doors hinges, so we could make room for our new washer & dryer. The other day one of our tires was flat. I got out our […]
In the last few posts, I’ve been talking about the power of what would happen if we loved our customers. I then gave some practical ideas about how to do this. Today I want to give us one other practical way to live out loving our customers. I want to do this by talking about what I’m calling […]
Yesterday I shared the difference between having an “I-It” business versus an “I-You” business. But the question is… How can really we live an “I-You” life and have an “I-You” business? Here are 4 practical ways: 1. Pay attention to people around you. I don’t know if you’ve thought about this, but many times we just […]
In my last post, I asked you an usual question to be asked in a business context. I asked you… “Do you love your customers?” Well, today I want to ask you another strange, but powerful question. It’s a question that can begin to help us see how we could move closer towards actually loving […]
Do you love your customers? Seriously. Do you? I know “love” is a strong word, and it even feels weird for me to type it out in this context, but what would happen if we did? I heard a story that took place a long time ago in England. A group of men were tearing […]
Before the Civil War, Edmund McIhenny operated a sugar plantation and a saltworks on Avery Island, Louisiana. Yankee troops invaded the area in 1863, and McIhenny had to flee. When he returned in 1865 his sugar fields and saltworks were ruined. One of the few things left were some hot Mexican peppers that had reseeded […]
Some of the greatest things that have ever been achieved throughout history were accomplished not because of intelligence, or power, but because of passion. They were achieved by people that were so passionate about what they were doing that they saw no other option but to accomplish their goal What do you think made Thomas […]
I’ll be out of town for a week or so, but thanks to the miracle of “auto-posting” I can pre-write blog posts and have the post up – all automatically while I am relaxing. 🙂 Here are what the 2 posts this week will be called… 1. “Some Of The Greatest Things In History Were […]
I created a slide show that was originally created to teach business owners how to create an information product that their customers would like and that would establish them as an expert. But you need to understand that what this is really teaching you is how to create content you can use to promote your […]
Today, I’m going to continue the story I’ve been telling you about how I got experts to create content for me, just after we had our first son. (See Part 1 & Part 2) This will show you a way to create content for marketing and connecting with your prospects and customers, for those of […]
