It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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Today I want to continue my story… Where I left off: It was 2001 and I was trying to come up with an idea to make money online and make extra money to support my wife and new son while living on the S.F. Peninsula (Silicon Valley). I finally came across an idea I thought […]
I was going to continue my story today, but I decided to post this today and part 2 of my story tomorrow. I’ve been talking recently about this here in this recent series of posts… Small businesses need to stop relying solely on traditional marketing and begin using content to connect and bond with their prospects. […]
I’m about to begin telling you a story about an important discovery I made 9 years ago that send me on the path I’m on today. And it’s a discovery that can help those of you who don’t have the time or desire to create content still have a method to use content marketing to […]
The tale of the “self-made” man or woman is really a myth. The only way for us to really succeed is together. History and nature prove it.
Today, I’m practicing what I “preach”. I told you that you need to create content in different forms (“How People Limit The Value, Usefulness & Portability Of Their Content Marketing“) so you don’t limit its ability to travel to where your prospects are and you don’t limit its usefulness to them. I’ve realized that I haven’t […]
Hi everyone, I told you I’d have another post for you today and I will. But I won’t post it until later in the afternoon (PST time). It’ll be a video where I share with you my “accidental discovery” and how I want to share more of my content creation strategies with you. Stay tuned. […]
Today, I planned on revealing to you how I accidentally began this content marketing series of posts. I wanted to explain to you how I’ve been training to become a “content creation expert” over the last 22 years… and didn’t even mean to! 🙂 But things haven’t gone quite the way I planned. One of the unexpected […]
Do you realize that we live daily with an almost miraculous substance, that we take for granted? The miraculous substance is water. Why do I call it miraculous? Our planet is the only one we know of that contains such a substance. It is what allows us to have life on this planet. But it’s commonness causes us to take […]
I’ll be honest with you. I’ve debated for a long time about creating a Facebook page for my ebooks. Why? I mainly use Facebook for personal use and have over 800 friends on there. I didn’t really want to add or mix my personal and business relationships. But I finally realized I could just create […]
Dr. Mardy Grothe a pioneer in the field of “business therapy” once said this… “Words have incredible power. They can make people’s hearts soar, or they can make people’s hearts sore.” Your job, if you want to use content to ATTRACT prospects that you can help, build relationships with, and eventually work with, is to create […]
