It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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This is a fact: If you don’t grab your prospect’s attention at the very beginning of your content (whether it’s text, audio, or video), then you’re going to have a hard time getting them to “listen” to what you have to say. Your content will essentially be wasted and ineffective. That means you need to capture […]
“60 Minutes” Creator Don Hewitt just died recently at the age of 86. I read an interesting article about him on Foxnews.com that explains this idea of wrapping your ideas in stories. (See here for the full story.) The part I want you to hear from that article is this… “He made his mark in […]
Yesterday, I posted about the need for small business owners to use content marketing to connect with their prospects. Today I want to show you the most powerful form of content marketing there is, but first let me ask you a question… Have you heard of “Arabian Nights”? I had heard of the “Arabian Nights”, […]
You’re about to learn a lesson in a relatively new form of marketing from an uncoventional source: a missionary. Follow along and it’ll all make sense in a second… 🙂 In a seminary missions class, Herbert Jackson told how, as a new missionary, he was assigned a car that would not start without a push. […]
In this series of posts I’ve been focusing on 9 challenges that every business faces. This is my final post in this series. These are challenges that I’ve seen as I’ve begun consulting various businesses over this last year. The more I’ve thought about it the more I’ve come to believe that these are the […]
In this series of posts I am focusing on 9 challenges that every business faces. I will post one of these challenges every week. These are challenges that I’ve seen as I’ve begun consulting various businesses over this last year. The more I’ve thought about it the more I’ve come to believe that these are […]
In this series of posts I am focusing on 9 challenges that every business faces. I will post one of these challenges every week. These are challenges that I’ve seen as I’ve begun consulting various businesses over this last year. The more I’ve thought about it the more I’ve come to believe that these are […]
In this series of posts I am focusing on 9 challenges that every business faces. I will post one of these challenges every week. These are challenges that I’ve seen as I’ve begun consulting various businesses over this last year. The more I’ve thought about it the more I’ve come to believe that these are […]
In this series of posts I am focusing on 9 challenges that every business faces. I will post one of these challenges every week. These are challenges that I’ve seen as I’ve begun consulting various businesses over this last year. The more I’ve thought about it the more I’ve come to believe that these are […]
In this series of posts I am focusing on 9 challenges that every business faces. I will post one of these challenges every week. These are challenges that I’ve seen as I’ve begun consulting various businesses over this last year. The more I’ve thought about it the more I’ve come to believe that these are […]
