It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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Some Quick House-Keeping Updates 1) On July 27th, I began a series called Influencer + Content Marketing series. I began that series with a post called “How the Potato Was Made Popular,” in which I showed you how the potato is one of the earliest examples of the combined power of Influencer Marketing and Content Marketing. […]
I love watching a show on TVOne called Unsung. It’s fun watching it and learning the backstory of a lot of music artists I used to love listening to! Because I like that show so much, I started watching an offshoot of the show called Unsung Hollywood. I recently watched their episode featuring the TV show and […]
“Would you like fries with that?” “I am a meat and potatoes type of guy!” “Every single diet I ever fell off of was because of potatoes and gravy of some sort.” – Dolly Parton It might be hard for you to believe, but these sayings about potatoes would have been scandalous and even frightening […]
Words Have Changed the World Words are powerful. The power of words has saved lives and taken lives. The power of words has created opportunities and shut doors forever on people’s hopes and dreams. The power of words has attracted huge crowds and given leaders unbelievable influence and also stripped leaders of their once powerful […]
When I put out my first book “How to Survive and Prosper in a Recession,” I did a lot of things RIGHT: I interviewed 20 top business, sales, and marketing experts (You can see who I interviewed here.) I got really great testimonials about the book (You can see those here.) I even purchased a […]
I am away on vacation, so I don’t have a new post for this site, but I have two new posts this week on two sites I did guest posts for. You can check them out below… In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines – MarketingInsiderGroup.com The Marketing Legend Who […]
I came across an amazing story the other day that made me smile. And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers and marketers […]
If You Doubt the Power of Content Marketing, You’ll Want to Hear This Story If you have ever believed that all of the talk about content marketing is “just a bunch of hype,” then you will want to read this post. (If you’ve had to defend content marketing to your peers or boss, then you […]
“The person who can capture and hold attention is the person who can effectively influence human behavior. “Who is a failure in life? Obviously, it is the person without influence; one to whom no one attends: the inventor who can persuade no one of the value of his device; the merchant who cannot attract enough […]
Sorry that things have gone a little quiet around here over the last month or so. I’ve been writing some posts for my other website (BayBusinessHelp.com), as well juggling a few other things. (I have some exciting things to announce in the new year.) But I’ve shared some really important content marketing lessons that you […]
