It hasn’t been officially declared yet, but it looks like we are in (or about to enter) another recession. (Click here to see the news results Google gives when you look up “recession”.) For that reason, I took one night recently and re-read both volumes of my books “How Your Business Can Survive and Prosper [...]
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People have been declaring that email is dead for years now. And 2020 is proving them more wrong than ever. Not only is email NOT dead, it’s on the verge of making a massive comeback. But don’t just take my word for it. The 4 Types of Email Newsletters – DigitalMarketer Is Email Marketing Dead? [...]
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If you’ve wondered why it’s been quiet around here it’s because I’ve been working on a “secret” project. Let me explain… After being involved in marketing in one form or another for 20 years, and after thinking and teaching about the unchanging fundamentals of marketing for UC Berkeley Extension for the last two years, I’ve [...]
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In my video below, you’ll discover some content marketing lessons and methods that you can learn from Christmas songs. I will reveal two important content marketing lessons that we can learn from Christmas songs. I will give you two takeaways that you can apply to your own content marketing. And you’ll learn three methods you [...]
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Christmas Content Marketing Examples There are example of content marketing, and lessons to be learned, everywhere. All you have to do is keep your eyes open and pay attention. There are even content marketing examples and lessons that can be found at Christmas time. Below is just one example. How Content Marketing Gave Birth to [...]
Read moreIf your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. You’ll go from chasing prospects to attracting them to you, your business, or organization. This ebook explains how...
Learn moreI’ve come up with a new way to think of content marketing and I believe it can help to answer this question: “What Are We Doing Wrong with Our Content Marketing?” Watch the free, 12-minute video to learn more...
Learn moreIf you’re looking for someone who can come speak to your team or your audience about content marketing or marketing, and you’re looking for someone who can present topics in a unique, engaging, entertaining, and inspiring way, then contact me and let’s talk.
Learn moreKnowing that content marketing is powerful is great. But knowing how to use content marketing in YOUR OWN business can sometimes be difficult. For that reason, I’d like to invite you to take advantage of a special, FREE, “Content Marketing Kick-start” coaching session where we’ll work together to…
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My Latest Post My latest post on LinkedIn is up. It’s called Could Building a “Content Network” Take Your Content to the Next Level?. It’s about something I believe that everyone needs to focus on in 2015, if they really want their content to reach more people this year. Click here to read it now. Update on […]
Tony Robbins Used Content Marketing to Make His Latest Book a Best Seller Tony Robbins isn’t just a great motivational speaker, author and coach. He has now stepped into the financial advice arena. In case you haven’t heard, his latest book is Money: Master the Game. I got the book a month ago and have […]
The Surprising Origin of ‘A Charlie Brown Christmas’ I love A Charlie Brown Christmas special. I love watching it every year with my 3 sons. But I just found out something about the special that I didn’t know. The most famous Christmas cartoon of all time wasn’t Charles Schulz’ idea. It was Coca-Cola’s idea. You see, […]
The Surprising Origin of the Green-Bean Casserole Thanksgiving is 17 days away. (Can you believe it?) And, besides Turkey and stuffing, one of the most common side dishes that we’ll all have is the “Green-Bean Casserole”. Have you ever wondered… How did this recipe become an American tradition? You might be surprised, but it’s because […]
I’ve loved many of the music group OK Go’s past videos (here and here), but their latest video for their song “I Won’t Let You Down” is mind blowing. Take a look for yourself… I Want One! I don’t know about you, but when I saw this video I thought, “I don’t know if this was […]
I am an idea person. Insights come to me all of the time and they can come from surprising sources. But on this particular morning that I am about to tell you about, I didn’t expect to get an important insight into the power of content marketing. I was just expecting to eat breakfast. Let me […]
My Surprising Journey into Content Marketing I can’t believe it, but it’s been 26 years since I first began experimenting with creating content to capture people’s attention. (I’ll explain more of that story in my course.) It was 15 years ago that I built a website in a small niche. (I’ll share more about this […]
A Reader’s Digest article from October 1991 told an amazing story of how one national skier, who was training for the Olympics, came up with a new racing technique. And after you read this great story, I will show you what this new racing technique and the desire to come up with new content marketing ideas […]
Hi everyone, I thought those of you who are my regular readers might want to know that my blog post “A 213 Year Old Business Reveals Two Content Marketing Secrets of Today’s Publishing Empires” was featured on ContentMarketingInstitute.com’s podcast “This Old Marketing.” You can hear the full episode here. Or you can just listen […]
The 1960s Myth of Too Much Time in the Future I heard that in the 1960s, Time magazine reported that a subcommittee of the United States Senate was assembled to discuss the topic of time management. They gathered the best experts in the field because they were concerned about the advances in technology. What were they concerned […]
