The ancient Roman lawyer, writer, scholar and great orator, Cicero, once said this about the power of words… “Nothing is so unbelievable that oratory cannot make it acceptable.” Remember that quote, because when you read the stories below you’ll learn just how true that statement is. Have you ever thought about how powerful words are? […]
How To Come Up With Great Content Marketing Topics: 3 Lessons From The Early 1900s
Today I want to share some lessons with you about how to come up with content marketing topics. It’s a lesson from Edward Bok. Who is he? Edward Bok lived from October 9, 1863 – January 9, 1930 and he was an American editor and Pulitzer Prize-winning author. He was also editor of the Ladies’ Home […]
A Business “Positioning Lesson” From Stanford University
University Applications are Up, Acceptance is Down I happened to come across an interesting article on NYTimes.com yesterday. It explained that applications to universities have skyrocketed while acceptance into universities is dwindling. Stanford received 42,167 applications for the class of 2018 and sent 2,138 acceptance notices, for a first-year class that, ultimately, will number about […]
The Secret Behind The Real Purpose For Magazines That’ll Make Your Website Or Blog More Effective
Today, I am going to attempt to do something very difficult. I am going to try to help two groups of people at the same time, in one post. The two groups I am trying to help are: 1. Business owners whose websites aren’t attracting any visitors 2. Bloggers whose websites attract readers, but don’t make […]
The Secret Of The Greats: Making The Unseen Visible And Unheard Audible
NBC’s “American Dream Builders” And Content Marketing On TV
In the past, I posted about The Little-Known Content Marketing Deal That Sears Made With Extreme Makeover: Home Edition. Well, it looks like Lowes is now taking a page out of Sear’s book. NBC premiered its brand new show last Sunday called “American Dream Builders.” It seems to be “Extreme Makeover” meets “Reality Show Competition.” […]
The Origin Of The Term “Private Eye” And Why You Need Top Of Mind Position
The other day, I was watching the PBS series “American Experience” and learned something I never knew before. And this discovery reminded me of an important lesson about being “top of mind” in your business category. The show was about Butch Cassidy and the Sundance Kid. But what I learned has nothing to do […]