I’ve been thinking more and more about this and I’ve decided that every business needs to ask certain questions if they are going to succeed in business – whether we’re in a recession or not.
Here are some of those important questions…
Do you know who your customers are?
Beyond their names, WHO are they?
What do they like? What do they hate? What do they love? What do they fear?
And the 3 most important questions I think you need to know about customers…
1. Why did they buy from you?
2. What else do they want from you?
3. How much are they willing to pay?
You might THINK you know the answers to these questions, but knowing the real answers could surprise you and give your business clues to succeed at a new level.
Do you know who your prospects are?
Who are the people that you’ve been trying to sell to? WHO are they?
What do they like? What do they hate? What do they love? What do they fear?
Do they match the people you have already sold to? If not, find more people like the ones who already have bought from you. You’ve proven you can reach those types of people! 🙂
And the three most important questions I think you need to know about prospects…
1. Why HAVEN’T they bought from you?
2. What do they want from you?
3. What are they willing to pay?
You might be able to GUESS who they are and why they haven’t bought from you, but the real reasons could cause you to go from barely making sales to regularly making sales!
And what’s the best way to find answers to all of these questions?
ASK them!
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
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