This is the first in a series of posts that I am doing which will focus on 9 challenges that every business faces.
I will post one of these challenges every week. These are challenges that I’ve seen as I’ve begun consulting various businesses over this last year.
The more I’ve thought about it the more I’ve come to believe that these are the same challenges that any/every business faces – no matter what product or service they sell.
I also believe that successful businesses in any arena are successful BECAUSE they have overcome each of these 9 challenges.
Each post in this series will give a brief description of one of the 9 challenges that you face as a business owner.
Let’s look at the first challenge every successful business overcomes. The first challenge that every business must face…
1. You must offer a product or service that is what I would call “worthy”.
If you don’t overcome this challenge, then all the other 8 challenges we look at won’t matter or won’t work!
What makes a product or service “worthy”?
It is unique and not offered exactly in the same
way(s) by other businesses.
It is above or beyond what already is offered.
It meets the customers needs/wants in an overwhelmingly satisfying or surprising way.
It is NOT just about offering a better price. You can’t win that way!
It is about offering the maximum benefit (end result) possible for your customers in a way that is pleasing and makes them feel they “won” by buying from you.
If you want your business to succeed you must sell something that is worthy!
There are way too many choices for your customer to choose from for you to just offer another “me too” product or service.
If your product or service is not “worthy”, then you’ll never be able to face and ovecome the other 8 challenges!
In next week’s post, we’ll look at the 2nd challenge. Please subscribe by email or RSS feed if you want to be notified when the next post is up! (*See the top right of this blog to subscribe.)
In the meantime, I’d love to hear your thoughts about this first challenge.
- What do you think?
- Do you agree?
- What has your experience been with this first challenge?
Post your comments, thoughts and even questions – if you have any!