Content Marketing And The Ever-Growing Problem Of Information Overload

content marketing and information overload

“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” 


Those words were said by a guy named Marshall McLuhan who was a Canadian communications theorist, Educator, Writer and Social Reformer who lived from 1911-1980.

That’s right. He died over a decade before the internet, as we know it today, even existed.


The Common Problem

Can you imagine what he’d think about the content overload that exists 32 years later?

From the beginning of time until 2003 we generated a total of 5 billion gigabytes of data.
That’s a lot of information!

But it’s not that impressive when you realize this shocking fact: By next year we will generate that much data every 10 minutes!


You see, at one point in time content used to equate with “power.” Whoever had the most content had the most power.

Today content has become a commodity


Anyone can create it and it is literally everywhere. 

You can’t just post average content today and hope to see results. 

That’s just wishful thinking and a waste of your time.


Your Only Hope

You must learn how to create content that captures people’s attention and engages them.

What kind of content captures people’s attention?
What kind of content do people crave?


I would say there are at least 21 types of content we crave.

I shared these 21 types of content in one of the most popular posts I have ever done for  You can see the post and infographic here.


Webinar: 21 Types Of Content We Crave

Well, now I’ve been asked by Society for Technical Communication to teach a webinar based on my 21 Types Of Content We Crave.
On this webinar you’ll learn:

  • How to create content that goes beyond the generic content that people can find anywhere online
  • How to create content that people will actually want to read
  • How to use these 21 types of content to spice up any post, article, paper, or speech.
  • And more


To learn more about the time, cost and other details of this webinar, go here:

 21 Types Of Content We Crave Webinar


Photo by striatic

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Scott Aughtmon
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave.

I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.

===> If you would like to see ways that we could work together, then please click here to learn more.

NEW BOOK: 51 Content Marketing Hacks


Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On