Earlier this year I read a really interesting book called, “Moonwalking with Einstein: The Art and Science of Remembering Everything”.
That’s a weird title, huh?
Wondering what it’s about and what it can teach you about content marketing?
Check out this description of the book from the publisher:
“Moonwalking with Einstein recounts Joshua Foer’s yearlong quest to improve his memory under the tutelage of top ‘mental athletes.’
“He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist’s trade to transform our understanding of human memory.
“From the United States Memory Championship to deep within the author’s own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.”
It was a really interesting book because I ended up learning a lot about memory all while being caught up in the story of whether Joshua would win the U.S. Memory Championships or not.
Today I just want to share one interesting fact from the book.
It’s a fact that will reveal to you why you can’t possibly survive as a content marketer (or a business trying to create content to attract prospects) if all you create is generic, “me too” content.
The Memory Technique That Can Improve Your Content Marketing
Here’s the fact that Joshua shares in his book.
“The principle underlying all memory techniques is that our brains don’t remember all types of information equally well.”
He goes on to say that our brains are good at remembering visual imagery, but not so good at remembering words or numbers.
He goes on to say, “The point of memory techniques is… to take the kinds of memories our brains aren’t good at holding on to and transform them into the kinds of memories our brains were built for.“
Did you catch that?
Don’t miss it. Read it again if you have to.
Why? Because it’s the key to getting your content marketing noticed and consumed instead of being ignored by the reticular activating system in your prospect’s or customer’s brain.
Joshua says one last thing I want you to hear.
He says, “The general idea with most memory techniques is to change whatever boring thing is being inputted into your memory into something that is so colorful, so exciting, and so different from anything you’ve seen before that you can’t possibly forget it.”
You might not realize it, but you have just read the problem and the solution we all face today.
It’s the only solution in a world with the ever-growing problem of information overload.
The Basic Revelations From This Memory Technique You Must Understand
Let me repeat the basics to make sure you didn’t miss them:
1. Our brain doesn’t remember all types of info equally well.
2. It remembers visual things, but not words and numbers so well.
3. You must change boring input into something “so colorful, so exciting, and so different from anything you’ve seen before that you can’t possibly forget it.”
What This Means To You As A Content Marketer
Here is what I want you to understand: the method memory athletes use (converting boring content into colorful content) is the same method YOU must use when creating content marketing.
You have to learn how to take the information you want to communicate and make it colorful, interesting and memorable.
That’s what I want to teach you to do.
I’ll teach you how to do that by teaching you what I call the “21 Types Of Content We All Crave.“
A Chef With Only Two Ingredients?
Can you imagine a top chef trying to create an appealing dish with only one or two ingredients? They might be able to pull something off, but it would not be as desirable as one in which they could use a variety of ingredients.
If you want to have any hope of getting through to your audience, then you must expand what you offer on your “content menu.”
The only way to do that is by learning the secret of using the “21 Types Of Content We Crave.”
Once you understand the types of content that people crave you will be able to use them to spice up your writing and create content that people will happily consume.
What My “21 Types Of Content We Crave” Webinar Will Cover
In this webinar, you will learn:
- The main barrier that is keeping your audience from ever getting your message
- How to break through that barrier
- The 21 types of content that everyone craves
- How to use these 21 types of content to spice up your content, so you can create content that is in engaging, memorable, and influential.
All that to say…
I’ll reveal to you little-known methods influential content creators use to craft content that is powerful and effective.
How Much This Webinar Will Cost
Once the webinar is recorded, I will be selling the recording of the webinar for $99.
My special “Cyber Monday” offer:
You only pay $59 to be a part of the live recording on December 6th at 10am PST.
- You will be able to participate in the Q & A time at the end.
- You will also receive the recording of the webinar for free.
- I will also allow you to apply the FULL $99 value as a discount towards my future “Content Boosters” course that I will be offering.
The offer is over. Stay tuned. The recording will go on sale after December 6th.
My Personal Guarantee:
NOTE:
I almost always uses affiliate links to Amazon, but I never mention a book simply for the commission. (It’s not big enough to be worth that.) I just think that Amazon might as well cover an occasional Starbucks drink for me in exchange for sending people to buy books from them! 🙂 **If it bothers you that the links above are affiliate links, then copy the title above and go to Amazon.com here. No commission will be given to us if you use the link in the previous sentence. The book mentioned above is worth it for you to get it either way!
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
===> If you would like to see ways that we could work together, then please click here to learn more.
