Posts in category Business Tips

Discovery Channel’s Surviving Exodus – Content Marketing for Movie Exodus: Gods and Kings

Content Marketing on Discovery Channel On Thursday, December 4th, my family and I were flipping through the channels and we came across a show on Discovery Channel called Surviving Exodus. We began watching the show and were quickly drawn in. It was hosted by Breaking Bad star Aaron Paul and it explained the plagues sent by God […]

Latest Content Marketing Sighting: Honda Uses Ok Go’s New Video “I Won’t Let You Down”

ok go i won't let go video content marketing example

I’ve loved many of the music group OK Go’s past videos (here and here), but their latest video for their song “I Won’t Let You Down” is mind blowing. Take a look for yourself… I Want One! I don’t know about you, but when I saw this video I thought, “I don’t know if this was […]

Content Marketing And Its Overlooked Ability To Influence Customer Experience

Content Marketing And Its Overlooked Ability To Influence Customer Experience

  I am an idea person. Insights come to me all of the time and they can come from surprising sources. But on this particular morning that I am about to tell you about, I didn’t expect to get an important insight into the power of content marketing. I was just expecting to eat breakfast. Let me […]

How Do You Come Up With New Content Marketing Ideas? You Might Not Really Want To Know.

How Do You Come Up With New Content Marketing Ideas? You Might Not Really Want To Know.

  A Reader’s Digest article from October 1991 told an amazing story of how one national skier, who was training for the Olympics, came up with a new racing technique. And after you read this great story, I will show you what this new racing technique and the desire to come up with new content marketing ideas […]

My LinkedIn Post Was Featured On Content Marketing Institute’s “This Old Marketing” Podcast

My LinkedIn Post Was Featured On Content Marketing Institute’s “This Old Marketing” Podcast

  Hi everyone, I thought those of you who are my regular readers might want to know that my blog post “A 213 Year Old Business Reveals Two Content Marketing Secrets of Today’s Publishing Empires” was featured on ContentMarketingInstitute.com’s podcast “This Old Marketing.” You can hear the full episode here. Or you can just listen […]

Beware Of The Barrenness Of A Busy Life

Beware Of The Barrenness Of A Busy Life

The 1960s Myth of Too Much Time in the Future I heard that in the 1960s, Time magazine reported that a subcommittee of the United States Senate was assembled to discuss the topic of time management. They gathered the best experts in the field because they were concerned about the advances in technology. What were they concerned […]

How An Artist, A Journalist, And A Failed Government Official Used The Power Of Words To Change The World

How An Artist, A Journalist, And A Failed Government Official Used The Power Of Words To Change The World

The ancient Roman lawyer, writer, scholar and great orator, Cicero, once said this about the power of words… “Nothing is so unbelievable that oratory cannot make it acceptable.” Remember that quote, because when you read the stories below you’ll learn just how true that statement is. Have you ever thought about how powerful words are? […]

How To Come Up With Great Content Marketing Topics: 3 Lessons From The Early 1900s

How To Come Up With Great Content Marketing Topics: 3 Lessons From The Early 1900s

Today I want to share some lessons with you about how to come up with content marketing topics. It’s a lesson from Edward Bok. Who is he? Edward Bok lived from October 9, 1863 – January 9, 1930 and he was an American editor and Pulitzer Prize-winning author. He was also editor of the Ladies’ Home […]

A Business “Positioning Lesson” From Stanford University

A Business “Positioning Lesson” From Stanford University

University Applications are Up, Acceptance is Down I happened to come across an interesting article on NYTimes.com yesterday. It explained that applications to universities have skyrocketed while acceptance into universities is dwindling. Stanford received 42,167 applications for the class of 2018 and sent 2,138 acceptance notices, for a first-year class that, ultimately, will number about […]

The Secret Behind The Real Purpose For Magazines That’ll Make Your Website Or Blog More Effective

The Secret Behind The Real Purpose For Magazines That’ll Make Your Website Or Blog More Effective

  Today, I am going to attempt to do something very difficult. I am going to try to help two groups of people at the same time, in one post. The two groups I am trying to help are: 1. Business owners whose websites aren’t attracting any visitors 2. Bloggers whose websites attract readers, but don’t make […]

NEW BOOK: 51 Content Marketing Hacks

2016-SBT-Book-NOM2-square-300x50-blue

Are You Just Creating More Fodder for the Online Content Wasteland?

If you think you can just post average, “me too” content and see results, then you’re fooling yourself.

You can learn some "success clues" that you can use to help your content to stand out. Click here to learn more.

Listen to Segment of CMI’s Podcast I Was Featured On