The 38 tips you’re about to see are contained in my two e-manuals called, “How Your Business Can Survive And Prosper In A Recession.”
NOTE: I interviewed 38 top experts in business, sales & marketing. Each expert revealed the common mistakes most businesses make, 5-10 methods that they’d use to survive and prosper in a recession, and money-making opportunities available to business owners during this time.
You are about to see just ONE method from each of their interviews. If you would like to see more, then you can go to the site and check out a free preview of two of the interviews or grab both e-manuals for one low price.
Now here is your 34th tip…
(Vol. 1 Melvin Powers – Method To Survive & Prosper)
“My further suggestion would be to find a product that you personally have an interest in and promote that product and category. I started a line of horse books because I had purchase an Arabian stallion. I went into a riding goods store and asked for books on Arabian horses. There were only hard cover books. I asked the salesperson where the paperback books were on horses and was told there weren’t any. That was a golden opportunity and I published a line of 70 horse books as fast as I could. My horse became a champion and well known in the Arabian horse world. My books were sold around the world and in the 17,500 riding good stores in America.”
Did you catch what Melvin just said? He told you to look into your areas or passion and interest for products to promote! He didn’t say, “Look into things that bore you.” He said to use the things you already care about in order to find new areas for income.
Let your passions guide you towards an area where you’ll be able to uncover a need that you can fill.
Melvin did this by noticing there were no paperback books on horses. He was a publisher. He knew he could take care of this and provide for an unmet need!
What are you passionate about in the arena that you do business in? Begin to look for the things you need or are passionate about in that arena and see if you can find any unmet needs.
You can even survey you customers and see what they see is an unmet need in the area your passionate about.
When you find these unmet needs, “test the waters” and experiment in low cost/low risk ways with seeing whether your hunch is a money-maker.
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Melvin Powers has made millions of dollars by selling books by mail. He is now a renowned expert in mail-order sales. The book he wrote and published, How to Get Rich in Mail Order, is the all-time bestseller on the subject and is considered the bible of the mail-order industry.
- What are some ways you’ve seen this method used effectively?
- What ways can you or others apply this today? Post your comments, ideas & suggestions below!
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I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
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