In order to survive and prosper in a recession, you definitely need effective methods, because without them you don’t have much of a chance.
But you also need to possess certain unseen, or “invisible”, qualities if you want to be able to guide your business towards success in a recession.
This blog series will focus on what I’m calling “The 7 Invisible Qualities You Need To See Your Business Succeed In A Recession.”
So far we looked at the first 3 qualities, which are persistence, courage and intense desire. (See 1st post here. See the 2nd post here. And see the 3rd post here.) I also took a quick break to cover “The Major Barrier To Success (In A Recession Or Out)” here.
Today, we’ll look at the fourth invisible quality you need to possess to succeed in a recession.
The last quality I talked about was the need for a strong desire to do what you’re afraid of. If you want to succeed in a recession, then you’ve got to get MORE FED UP than AFRAID!
YOU’VE GOT TO WANT TO SUCCEED MORE THAN YOUR FEAR TO ACT!
Alright, now that we’re all up to speed, are you ready for the fourth invisible quality to success in a recession?
*The fourth invisible quality is belief.
You’ve got in believe what you’re doing so much that you’re more afraid NOT to do it, then to do it! You’ve got to believe that what you’re wanting to do is worth doing and that doing what you’re doing will accomplish what you want!
In the book, “The Power Of Focus” (click here to see the book) by Jack Canfield, Mark Victor Hansen, and Les Hewitt, they say, “To overcome fear you must have faith in the outcome.”
If you want a good example of how belief helped someone to succeed, then I have a great story for you…
The Invention Of Vaseline
It the late 19th century there was a young chemist named Robert Chesebrough who sold kerosene. He got his kerosene from the oil of sperm whales, but by 1859 he was put out of business.
In 1859, Robert Chesebrough took off for a Pennyslvania oil field to “strike it rich.” What he came back with made him rich beyond his wildest dreams.
But he DIDN’T become rich from OIL!
Oil field workers had told him about this “sticky stuff” that stuck to the drilling rigs. The riggers hated this stuff – it caused the drilling rigs to seize up. For all the problems this substance caused, the riggers found one small use – when rubbed on a cut or bruise it helped it to heal faster.
He bottled the stuff up and dragged it back to his Brooklyn laboratory. He began a search to duplicate the petroleum-based lubricant, and by trial and error, he was able to extract the key ingredient – the translucent material we now know as petroleum jelly.
But it had to be tested, and tested it was. He needed a guinea pig to test it out on. But who could he use?
Chesebrough cut his OWN hands and arms, burned himself with flames and acids and each time he would then cover them with his new gel.
ALL the self-inflicted wounds responded to his petroleum jelly and were healed!
Satisfied that his new grease had healing properties, he took to the road with his own medicine show, but first he named his gel. Using the German word for water (wasser) and the Greek word for oil (elaion) he came up with “Vaseline.”
He took it out on the road and would demostrate it by cutting or burning himself and then applying his vasleine. He also showed his audience the healed scars from past experiments.
Amazingly this worked!
Soon he was selling a jar a minute, and when these ran out people begged their druggists to order more from Chesebrough. It was used for everything: chest colds, chapped hands, nasal congestion, and even to remove stains from furniture.
*By the turn of the twenty century it had penetrated the American market and was entering Europe, and Chesebrough had become a very rich man!
Although its miracle properties were eventually debunked (it really healed because it sealed wounds from bacteria like a band aid), Chesebrough himself was always a true believer. He lived to age 96, revealing shortly before he died the secret to his longevity: *Every day of his life he ate a spoonful of vaseline! (* Not recommended! DON’T TRY THIS AT HOME! 🙂 )
Cheesbrough succeeded because he believed so much in his product/idea that he refused to give up!
Do YOU want to succeed in a recession? Do you want to overcome fear — the major barrier to success?
If you do, then one of the 7 invisible qualities you need is belief. You believe in your product or idea so much that you let nothing stop you!
Stay tuned. Next, we’ll look at the 5th invisible quality that you need.
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I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
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