Wednesday 11/30/11 Mind Dump…

This is the first time I’ve done this on this blog.  But let’s give it a try…

These are the random thoughts flowing through my mind and some of the interesting things I’ve read online recently:

  • I finally saw the movie Secretariat.  LOVED it!  It was such a great story.  It confirms my belief that content marketers need to learn “the power of story”.
  • One of the things I’ll teach in my “content boosters” e-class is the need for “highs” and “lows” in the content we create.  This movie had some great examples of this.
  • Interesting question about digital books killing reading from Jonathan Fields over at TribalAuthor.com.  I wonder if he’s right?  (I hope not though).
  • I had a great consulting call with one of my clients last night.  We discussed a lot of things, but two of the things we covered were how content marketing helps business owners connect and the need to make our content portable.
  • The call just reminds me of how I’m wired to really fiend off of teaching others.  There’s just something about the way I’m made that I really get energized from helping others grasp and apply new ideas.
  • I had a great phone conversation with Cathy Demers over at http://www.business-success-cafe.com.  She uses a great service to schedule phone appointments at http://www.timetrade.com.  I’d encourage you to check it out and check Cathy’s 20-min. power calls for business owners.
  • Really enjoying “The Steve Jobs Way: iLeadership for a New Generation” (Amazon affiliate link)  It’s cool to see how focused Steve was on details and the customer experience.
  • Speaking of that, I’ve been thinking recently about how much in life we don’t notice.  It’s all based on what our Reticular Activating System (RAS) is set to notice.  This comes from what we’re focusing on.  (Steve seemed to have his tuned to design.)  When we change our focus, we change what we notice.
  • This is part of the idea of this blog post at Contently.com.  It’s about how to never run out of blog ideas.
  • Don’t know if you noticed, but I’ve been working on a redesign for https://recessionsolution.com.  Not done yet, but testing a new look and new structure.  (Focusing on merging the blog and site as one.)
  • That’s all the rambling for now.  See ya.
Photo by IsaacMao

Scott Aughtmon
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave.

I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.

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