I went to see the movie “Red Tails” last night. It’s the new movie from Lucas films about the Tuskegee airmen. I really liked it!
But that’s not what I’m writing you about today. What I had to tell you about is what I saw while watching the trailers.
It’s a new movie that’s coming out called “Think Like A Man.”
It’s a movie about 4 friends who turn the tables on their women after finding out their ladies have been using Steve Harvey’s book “Act Like a Lady, Think Like a Man” against them.
In case you didn’t know, the book is a real. (You can see it if you click the link above.)
Can you see why I had to blog about this yet?
Think about it. They took a real book by Steve Harvey and made a movie about women buying the book and it messing up the lives of men.
What do you think is going to happen to sales of this book when the movie comes out? They’re going to go up! Women will buy the book to see more of what his advice really is. Men will buy the book to see how he’s really busting them.
That’s why I had to blog about this. This movie is a content marketing vehicle for Steve Harvey’s book.
What can you learn from this and apply to content marketing and to your business?
1. Create content (story) based around your product or service that you can use to promote it.
Your business doesn’t have to be glamorous to pull this off. Seriously. It just takes boldness and the ability to see the interesting facts and stories that are already happening in your life and business.
If you don’t believe me, then think about these reality shows as examples: Ace Of Cakes, American Choppers, and the show I blogged about before: “American Pickers.”
Who would’ve thought anyone would care about a baker, a biker or a picker?
If you let the unique aspects of your personality show through and show the way you’re awnry, unusual, or different, then people will be drawn in. If you use the elements of a good story, you could have a powerful content marketing vehicle. (Again see my post about American Pickers if you’re curious about what I’m referring to here.)
And here’s an idea about how to do it that comes indirectly from this movie…
2. Tell the stories of your customers and how they’re using your product or service. Don’t just think inwardly about your own little world. What about the larger universe of your customers?
That’s what this fictional movie is about right? In reality you probably have some very interesting customers who have purchased from you. And I bet they have some interesting stories from their lives. Stories that could directly or indirectly tie-in with your product or service.
- What if you just started asking your customers to submit the story of who they are and how they’ve used your product or service?
- What if you started to share their stories? (With their permission of course. Many would probably be glad to let you do this. And some would really appreciate the extra exposure for themselves or their business.)
Don’t be frightened by this idea.
How To Apply This
It doesn’t have to be on a large-scale. You don’t have to create a movie or a TV show as the content marketing vehicle for you or your business (but you could.)
- It could be just stories (content) that you only share with your prospects.
- It could just be on a local scale (maybe your local paper would share the story).
- You could just create your own YouTube video series.
Think like Steve Harvey for a little while and see what you come up with.
(NOTE: I ALWAYS use Amazon affiliate links. I think it’s only fair for them to share a tiny bit of the profit they get from any books they sell from my mentioning them. If that bothers you, don’t click the link. Instead look up the book from Amazon directly and get it if you’re interested. Also, I have NOT read the book. I haven’t even looked at it. I am NOT saying all of the content in it is correct, true, or even stuff I’d agree with.)
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[author] [author_image timthumb=’on’]https://recessionsolution.com/wp-content/uploads/2011/12/photo1.jpg[/author_image] [author_info]Scott Aughtmon is a “business recession solution expert“, a “content creation expert” , and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline).
You can read some of his content marketing articles for “Content Marketing Institute” here.
He’s the author of two e-books called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them toreveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession. Read more of Scott’s insights on his blog. Follow Scott on Twitter @rampbusinesses or on Google Plus at +scott aughtmon, +content creation methods, or +recessionsolution.com [/author_info] [/author]
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
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