Hey everyone. I’m alive.
Sorry you haven’t seen a post from me recently. I had a workshop on “Social Media 101” that I was preparing for a local veterans hospital.
(And it wasn’t just your average “Social Media 101” type of content. I shared deeper concepts such as how social media allows us to tap into what I call “The Power Of Together.“)
Right after that, me and my 3 sons were hit with a crazy bad cold. (The kind with the never-ending cough and where you are just so achy and sore, that even your hair hurts!)
Anyway, I’m back today and I hope I don’t get too deep for you. But try to follow along, because you will learn about the most potent form of content and why it’s so powerful.
I’ll give you an Academy Award winning short film as an example. *You’ll even learn a “secret” about this film. And when you understand the power I’m telling you about and the ANALOGY this film is presenting, then you can use it more effectively in your content creation and your content marketing. Ok? Here we go…————————-
What is content really?
- It’s just different groupings of letters joined together on a piece of paper or on some digital screen.
- Or it could be a group of sounds formed and expressed into the air, which are presented in-person or in an audio recording.
- It could even be sets of images shown in still form or on video.
Average Content VS Extraordinary Content
When you create content in an average way you see little results.
But when you do it in an extraordinary way the content you create can almost take on a like of its own.
(*You’ll see what I mean in a moment by watching this film.)
The Most Powerful Form Of Content Ever Invented
The most powerful form of content is the kind that forms a story. Why is it so powerful? I’ll get to that in a second. But first, let me just say that it just seems to be something we were created to respond to.
Think about it. People are looking – even fiending for – powerful stories. This is as true today as it has been since the beginning of our existence.
People want them so badly today that they pay $10 or more to discover a new story in a movie theater each weekend.
Alright back to the “why?” question… WHY?
Of course, we could say it’s because they entertain us. Stories are a break from the sometimes dark, dreary and boring life that surrounds us.
But I think it goes even deeper than that.
Great stories give us hope. They give us answers. They give us examples and inspiration.
Why People Would Care About Your Story
People don’t just want your story for the above mentioned reasons. They want it for a more “selfish” reason. They want to use it to add something to their own story.
But some people understand that something amazing happens IF you paint a powerful story. It’s something so amazing that it’s almost unbelievable. If you’re story is powerful enough. If it has the hope of a compelling enough ending, then people might just do the unbelievable.
They might choose to join you in your story.
A Well Lived Story And A Well Told Story
But first you must live your story well. Then you must tell your story well.
That’s your job as a business owner. Create a compelling story about what you do or offer. (Or share the compelling story that already exists.) Then tell it in the most engaging and compelling way possible.
When you do that, people will want to add your product or service to the story of their lives. And craziest thing of all, they will want to become a part of your story.
(Examples: Apple fans, Grateful Dead fans, or Disneyland fans.)
“The Fantastic Flying Books of Mr. Morris Lessmore”
Below you will find an example of some powerful content. It’s not just that.
*It’s an analogy of the power of story and it’s impact on people.
It’s the full Oscar-winning film “The Fantastic Flying Books of Mr. Morris Lessmore.” It’s a powerful little film co-directed by William Joyce (who many parents might know from “Rolie Polie Olie”) and Brandon Oldenburg.
It won this year for the category of “Best Animated Short.”
2 Things Not To Miss And The “Secret” About The Film:
1) For a specific point in the film where you’ll see the power of “story”
Watch the scene when the “black-and-white people” are lined up to receive a book from Mr. Lessmore. Watch what happens as they leave with this new story. (10:53 – 11:03)
2) For a practical example of how “story” can be used for profit
Notice how Joyce was ingenious enough to create an amazing story, produce an incredible animated short, and then monetize it by creating an iPad APP. In a sense, he’s recreated digital story telling.
***What’s the “Secret” about this film? THIS WHOLE MOVIE IS CONTENT MARKETING FOR THE APP they’re selling. See more here!
STAY TUNED: In an upcoming video, I’ll continue to expand on the idea I shared in my video “Content Marketing Secrets From The Grammys” about how amazing artists don’t just share powerful content, but they create a powerful story built around themselves.
I’ll explain another aspect of this truth in my next video that will be called, “The Chris Rock Effect: The Amazing Impact Anticipation & Expectation Have On Our Content.”
Related Posts
The Amazing, Crazy Story Of How A Man Named Pearl Accidentally Became A Brand (RecessionSolution.com)
The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] (Junta42.com)
A Branding Revelation From The Movie “Braveheart” (RecessionSolution.com)
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
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