The new movie “The Hobbit” opened this last weekend and not only crushed the competition, but also set a new December record.
How Was the Hobbit Able to Shatter So Many Records?
Well, one reason is because of the powerful story that J.R.R. Tolkien created when he first wrote the book back in 1937.
But it also did so well because of the marketing strategy that New Line Cinema used included some powerful content marketing.
Learn The Content Marketing Strategies From The Hobbit
If you would like to learn the inspiring story of the origins of J.R.R. Tolkien’s beloved “The Hobbit” and learn content marketing strategies from The Hobbit movie, then check out my post at ContentMarketingInstitute.com.
Stay Tuned For More Lessons From The Hobbit Here Tomorrow
Tomorrow I’ll post four more content marketing strategy lessons from The Hobbit here on this site.
Image from http://awesomewallpaper.files.wordpress.com