The Common Content Creation Problem
To create 100% original content based on an idea that no one has never heard of is pretty much impossible.
As the ancient saying goes, “There is nothing new under the sun.”
The point isn’t to try to rack your brain and try to come up with ideas and content no one has ever heard of.
The point is to create content that is so different and unique in how you put it together that it feels new, interesting and intriguing to the person consuming it.
If you don’t think that’s possible with the boring type of content that is in your industry, then check out this Virgin Airlines safety video…
It’s All How You Package And Flavor The Content
I guarantee that video is like no other safety video you’ve ever seen before.
If you were on one of their planes and that came on, you’d pay attention.
Want proof of how powerful it is?
As of today, it has 5,312,478 views – for a safety video!!!
That’s unbelievable.
Most people have IGNORED airline safety videos that many times, but this video has been purposely watched – and shared – millions of times!
What makes it even more amazing is that the basic content that the video presents is the exact same common content that every other airline presents.
But the difference is that Virgin Airlines has added humor, dramatization, music, dancing, etc.
That’s what makes it completely uncommon.
When you know how to add the right things to your content it will make it seem new, or at the least, worth consuming again.
And it will give you the upper-hand over all of your competitors who are just presenting the same, old common content.
In this A.D.D., multitasking world, this is the skill you must learn as a content creator or content marketer.
If you don’t you’re doomed to be ignored.
If you would like to learn some of the methods I personally use to make common content uncommon, then click the link below…
“21 Types of Content We Crave”
Click here to learn how you can access and watch my “21 Types of Content We Crave” webinar recording in just minutes from now.
Scott has consistently been one of our top authors at the Content Marketing Institute. His posts are timely, fact-driven and almost always drive a high-level of discussion. His ‘21 Types of Content We Crave’ infographic post on CMI was one of our most popular posts of the year!”
– Joe Pulizzi / ContentMarketingInstitute.com
Photo by Filter Forge
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
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