My Surprising Journey into Content Marketing
I can’t believe it, but it’s been 26 years since I first began experimenting with creating content to capture people’s attention. (I’ll explain more of that story in my course.)
It was 15 years ago that I built a website in a small niche. (I’ll share more about this story too.)
At that point in time, I had never paid attention to marketing or cared about it at all.
But after creating that site, I suddenly needed to figure out how to get traffic to it and cause it to grow.
That’s when I began reading about marketing. I read every old, classic book on marketing that I could. I read every internet marketing guru at the time (approx. 1999).
I began to apply what I was learning and grow that little website.
And in the process of growing and improving that website, I began to really have an interest in marketing.
Not only that, but I found out I really had a knack for it.
Something else surprising happened…
As I was growing that site, I began using content marketing. (Even though I didn’t know it. In fact, it’s wasn’t an official marketing term yet!)
I began using my ability to create engaging content (a skill that I had honed for 11 years before I entered the online world) and I began using it in my online endeavors.
Since that time, I’ve continued to read and study anything I can get my hands on about marketing, content marketing, business, etc.
And over these years, I’ve continued to hone and improve my content creation skills.
In these 15 years, this skill has allowed me to:
- Drive traffic to websites
- Establish my expertise
- Build a platform on multiple sites
- Attract prospects
- Get hired to teach workshops
- Receive a great-paying, short-term, writing opportunity
- Sell products
- And gain clients
I realize that, because of my experience, I now know methods that you might not.
I know techniques on how to put together my content to draw people in and keep their attention – techniques, again, that you probably don’t know.
Because of these facts, I would love to teach you what I know. (I’ve also learned over the years that I love teaching people.)
Learning these things will give you a head start in creating compelling, engaging content.
My “Content Boosters” Course
I will eventually be offering the public recordings of an online course that I am calling “Content Boosters”.
But BEFORE I do, I am offering a you a preview of some free lessons, which are excerpts from my upcoming e-course.
These free lessons will teach you:
- 4 little-known “contact points” to use in your introductions
- How to judge the results of your content with the “Change The World” Acid Test
- Lessons from the world’s greatest story-teller.
- The lesson Rick Warren learned as a consultant for Dreamworks that can improve your content
- (This is just a small peak at the things I want to teach you. There is much more and there will be lessons from a variety of sources.)
What’s More Important Than the Previews
What I think will be even more important to you than the previews is a special opportunity that I am making available ONLY to those who sign-up below.
It’s the chance (for a limited number of people who sign-up) to be a part of the LIVE “Content Boosters” webinars that I will be conducting. (These are the classes that I will be recording to later sell to the public. You’ll have a chance to be a part of these live webinars at a lower price than the rest of the public and you’ll also received other special incentives.)
That means you have the chance to be one of the first people to learn the lessons I’ve learned about content creation, over the last 26 years of trial and error.
If you’re interested in learning more about my “Content Boosters” course, or if you’re interested in getting the opportunity to be a part of the limited group who get to experience my course live, then sign-up below.
Photo by -mtnoxx-
P.S. If you’d like samples of some of my recent posts (on other sites), so you can see examples of how I create content, then here you go:
- 3 Ways to Tap Into the Most Powerful Content Tool Ever Created (ContentMarketingInstitute.com)
- The Only Way to See New Results in Your Life (LinkedIn)
- Become A Miser Of Moments: The Power Of Just One Hour A Day (Baybusinesshelp.com)
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
===> If you would like to see ways that we could work together, then please click here to learn more.
