[mashshare]
I hope your summer is going well so far.
Summer is in full swing at my house.
And that means chaos.
Why?
Well, two reasons:
- We have 3 sons ages 9 – 14 years old
- Both my wife and I work from home
That means there’s a lot of juggling between my wife and I between who is “holding down the fort” while working and who gets to just focus on working.
It’s a challenge, but I wouldn’t change it for the world.
In fact, when things are especially crazy I try to remind my wife (and myself) of this truth, “These are the ‘good ol days!'”
One day we will look back on these days with fondness and wish that we could return to them.
One day my wife and I will want to go back to:
- When the boys were still this age
- When we were younger
- When we had the freedom to work from home and be around them so much
What all seems chaotic now will one day be missed!
My point for you is this…
I hope that no matter how chaotic your life is right now that you remember this truth: these ARE the good ol’ days!
—
Today, I wanted to share links to two posts that ask this important question:
Who is waiting around anxiously awaiting for your content?
How (and if) you can answer that question will make all the difference in the effectiveness of your content creation and content marketing.
Here is the first post that you should read…
The One Content Marketing Question You Need to Ask (That May Scare You) by Michele Linn – ContentMarketingInstitute.com
“The latest issue of CCO didn’t arrive. Can you please verify that I am still on your list?”
While this comment may seem problematic, I can’t think of a better compliment. Someone is missing the content we are publishing.
Today’s post is a short but important one.
How would you answer this question?
Would anyone miss your content if you did not publish it?
Read the rest of Michele’s post here.
The next post is one that I wrote yesterday and it reveals three ways that you can tap into “content anticipation” like Michelle talks about in the post above.
The 3 Content Forces You Need to Tap Into to Create Highly Anticipated Content – BayBusinessHelp.com
The Importance of Highly Anticipated Content
Three years ago, I came up with an idea that I ended up calling “21 Types of Content We Crave“.
I ended up getting an infographic created that listed the different kinds of content we all want to consume.
I then submitted it to ContentMarketingInstitute.com to see if they’d want to post it and they did. And I am glad I did!
Because they have a huge audience, it ended up being shared thousands of times and generated 102 comments on their site before they closed off the comments.
Anyway, the cool thing is that it was mentioned as a part yesterday’s post on ContentMarketingInstitute.com called “The One Content Marketing Question You Need to Ask” by Michele Linn.
I mention this because I think that Michele brings up an important concept that we all should consider.
It’s a concept called “content anticipation“.
The way that Michele applies the concept, it means creating content that people are so excited about, so interested in, that they can’t wait to receive more of it.
I think there are three content forces you can tap into that will help you to create content that’s highly anticipated.
Let me go over each one for you…
Read the rest of my post here.
That’s it for today.
Enjoy the good ol days!
Photo by epSos.de
My Latest Posts on RecessionSolution.com and Other Sites
– Content Marketing Sighting: Jurassic World Wants You to Buy a Mercedes (RecessionSolution.com)
– The Legendary Violinist and the Surprising Reason You Should Delegate (My Post on LinkedIn)
– This Is the Real Secret to Unleash Your Content Marketing Creativity (Guest Post on B2BMarketingInsider.com)
– The Content Marketing Principle Top Podcaster John Lee Dumas Has Used to Achieve Success (RecessionSolution.com)
A Few Ways to Work with Me
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
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