Here are our five most popular content marketing posts for 2015:
1) Popeye And The Impact That Accidental Content Marketing Had On The Spinach Industry
I don’t know why, but for some reason I loved Popeye cartoons when I was a kid.
They used to play old reruns of them on the local UHF channel where I lived.
(I know! With that reference I’m dating myself!)
I used to love watching episode after episode each day after school.
I loved many things about the cartoon.
I loved the characters. I loved the crazy scenarios Popeye would go through.
But one of the things I loved the most was how Popeye would always – at the very last moment – save the day by busting out a can of spinach.
It made me want to eat spinach.
What I didn’t know until just recently was that I wasn’t the only person who wanted to eat spinach because of Popeye.
In fact, Popeye is a powerful example of accidental content marketing.
What do I mean?
Click here to continue reading…
2) The Secret Behind The Real Purpose For Magazines That’ll Make Your Website Or Blog More Effective
Today, I am going to attempt to do something very difficult.
I am going to try to help two groups of people at the same time, in one post.
The two groups I am trying to help are:
1. Business owners whose websites aren’t attracting any visitors
2. Bloggers whose websites attract readers, but don’t make any money
Bloggers
You’ve created a great blog.
You regularly post great content.
You have a good amount of regular visitors.
But, for some reason, your blog isn’t making you any money.
You have tried some ads and things like that, but it hasn’t brought you much money.
The Secret to an Effective Website or Blog
Would you like to know a secret to making your website more effective or your blog more profitable?
Great. I have the answer for you.
It’s in the last place you’d probably look to discover the secret to an effective website or profitable blog.
The secret for an effective website or profitable blog has a lot to do with the secret behind an effective magazine.
Let me explain…
Click here to continue reading.
3) The Powerful, Unique Way Neil Patel Uses Content Curation to Create Irresistible, Viral Blog Posts
I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing.
And he did it by using an unusual hyrbid method that combines content marketing and content curation in a very unique and powerful way.
But first, I need to tell you an important story.
It’s a story I read in a great book called Curation Nation by Steven Rosenbaum.
It’s the story of how one magazine became the best-selling consumer magazine in the U.S.
And guess how they did this? They used content curation.
(If you don’t know what content curation is, then I’d encourage you to read Beth Kanter’s post Content Curation Primer .)
Click here to continue reading.
4) Content Inc. and the One Way to Build a Successful Business Using Content
“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.”
― Richard L. Evans
“Of all sad words of tongue or pen, the saddest are these, ‘It might have been.’”
― John Greenleaf Whittier
(*If you don’t have time to read this whole post, then you can right-click here to download it as a PDF to read later.)
If you want to build a business using content or grow your business using content, then you are going to want to pay close attention today. Why?
Because many great people have failed because they didn’t understand what I am going to talk to you about today.
Let me prove it to you by seeing if you can answer this question…
Can You Guess What These Four Famous Writers Have in Common?
I want to start by having you guess what these four writers below have in common.
And then I want to teach you the most important lesson that wanna-be content marketers never learn.
What do these four famous writers have in common?
- Herman Melville = Author of Moby Dick and other works
- Emily Dickinson = Famous poet, author of many poems
- Edgar Allan Poe = Famous for many short stories, author of The Raven
- Henry David Thoreau = Author who is best known for his book Walden and his essay Resistance to Civil Government
Hey! Come on, don’t cheat.
What is it that they have in common? Do you know?
Alright, fine.
If you really give up, then here is the answer:
They all became famous or achieved their greatest success after they died!
I know it’s unbelievable, but it’s true.
Let me explain…
Click here to continue reading.
5) Four Content Marketing Hacks Tony Robbins Used to Make His Latest Book a Best Seller
Tony Robbins isn’t just a great motivational speaker, author and coach.
He has now stepped into the financial advice arena.
In case you haven’t heard, his latest book is Money: Master the Game.
I got the book a month ago and have started reading it. I really like it so far.
But what I am writing about today is NOT Tony’s financial advice.
It is his content marketing skills.
He’s a great marketer. In fact, he used content marketing with superb mastery to propel his book to become an instant best-seller.
- It’s currently in the #2 spot on The New York Times best sellers list (under Advice, How-to, and Miscellaneous).
- It’s #3 on the Amazon Best Sellers list (under Business & Money).
- It debuted at the #1 slot on the Los Angeles Times best sellers list.
He’s obviously doing something right!
Today I want to take a look at the content marketing methods he used to make this book a best-seller, so that you can launch any of your products or services using some of the same principles.
But first, I want to reveal to you a very important marketing concept that Tony understands (and that you need to too). Then I will show you how he used this understanding and tapped into the power of content marketing.
Click here to continue reading.
I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999.
===> If you would like to see ways that we could work together, then please click here to learn more.
